This focus on audience is something many of our competitors are just now beginning to understand. But from the day we opened our doors, we've been the leader in understanding and delivering audiences. With the premium inventory that attracts them. The innovative technology that delivers them. And the insights that define them. We have always believed that the most effective advertising comes from the intersection of the right ad, targeted to the right person, in the right environment. Not as easy as it sounds. Analyzing the billions of data points in our vast audience cloud and finding the right, top-tier inventory on the Internet takes experience and know-how. Over the years, we've built up an impressive reputation for having the best inventory, data and technology, but the one ingredient that is most important – the real engine behind The Audience Engine, are our people.
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