Silverpop is the only digital marketing technology provider that unifies marketing automation, email, mobile, and social. Its customers achieve superior Return on Relationship by uniquely engaging each individual based on their behaviors and then automating personalized experiences that increase revenue, improve ROI, and deepen brand loyalty. Silverpop's commitment is to offer a platform that is complete, not complex-so that marketers from any size organization can easily achieve digital marketing success.

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Presentations

Almost Everything You Wanted to Know About Email Marketing

The email marketing landscape is evolving constantly, and trying to keep up with this change is a challenge, even for veteran digital marketers. Download our 150-page eBook and get tips on growing your database, deliverability, content creative, testing, mobile optimization and much more, along with answers to more than 75 of the most frequently asked email marketing questions, including: How can I make my emails stand out more to my readers? What kinds of messages should I send after someone buys from me? How has social media changed email marketing? What’s a good strategy to transition from broadcast to triggered messages?

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Know the Score: The Ultimate Guide to Scoring Customers and Prospects

Many marketers are struggling to act on all the data available in today’s multichannel world. One way to harness this data is by setting up a scoring system that enables you to rank contacts based on key behaviors and demographics and communicate with them accordingly. Download our white paper for strategies, videos and worksheets on building revenue-enhancing scoring models, including tips on: Collecting key demographic and behavioral data Incorporating recency and frequency into the mix Properly weighting your scoring model Using scoring in new and exciting ways

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