Tapad is the leader in cross-device content delivery. Our groundbreaking, proprietary technology assimilates billions of data points to find the human relationship between smartphones, desktops, laptops, tablets, connected TVs and game consoles. The result: an unprecedented understanding of consumer behavior across related screens and the ability to reach the right people on the right device at the right time. With Tapad, publishers and advertisers can deepen consumer engagement with a more fluid experience while increasing campaign cost-effectiveness.

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The New Path-to-Purchase: The Connected Consumer's Cross-Device Journey

Consumers today are always-on, always-connected and often, on multiple devices at the same time. For marketers, this means fresh challenges and countless opportunities along the cross-screen path-to-purchase. Early in 2014, with the help of Forrester Research, Tapad set out to address and define the new landscape for online marketers. We are sharing the results here, in our downloadable whitepaper: “The New Path-To-Purchase: The Connected Consumer’s Cross-Device Journey.” Download now for key findings and learn how cross-device engagement is the new business imperative.

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