The new billion-dollar revenue, media, content and technology agency to be created from the merger of MEC and Maxus will be named ‘WAVEMAKER’. Making waves happens when media, content and technology come together - activating against our unrivalled purchase journey understanding for the clients we represent. The brand mark WAVEMAKER reflects the agency’s heritage, born from WPP and GroupM. CONSUMERS LOVE GREAT CONTENT. BUT NOT ALL CONTENT CHANGES BEHAVIOUR THAT BENEFITS YOUR BRAND. MEC WAVEMAKER IS A RADICALLY DIFFERENT APPROACH TO HOW YOU SHOULD THINK ABOUT CONTENT AND HOW YOU CAN USE IT TO IMPROVE YOUR BRAND’S PERFORMANCE. Crucially, we know that content is most effective when it’s hardwired into the purchase journey. Using our unrivalled data and analytics, we have deeper insights into how your consumers behave and how they buy. We know which points in the journey are the most valuable and where we should focus. This means we can concentrate our creative energies into content ideas that we know your consumers will engage with, that will change specific behaviour and achieve your desired outcomes. We’ll get the right content to all the right places at the right time: where it will have most impact and be most effective. Drawing on our resources as a global media powerhouse, we’ll maximize distribution opportunities across all paid, owned and earned media. We quantify the opportunity and continually measure the performance of our work, helping clients make the investment case and see the value we bring. MEC Wavemaker is a different way of looking at content, how it’s created and what it can do. Most importantly for clients, it gives content a powerful and commercial role in transforming brand performance. Great content makes waves.

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