The Trade Desk platform powers buyers, providing better tools to manage display, social and video advertising campaigns. Founded in 2009 by the pioneers of real-time bidding, The Trade Desk is the foundation for successful online advertising.

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Checklist: Everything You Need for a Winning Back-to-School Media Plan

Get out those new pencils and crisp notebooks! The Trade Desk has done our homework, and we are ready to help make your multichannel marketing strategies easy for the back-to-school season. Here's what you’ll learn: • What data to leverage to identify high value users • Ways to optimize your bids using key age, location, and contextual influences • When and where to heavy up on bids • How to increase brand lift with the right platform tools and inventory

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