We’re an idea-driven, results-oriented, unapologetically geeky interactive agency that was built to build connected brands. We tweet. We strategize. We measure. We create. And we downright salivate at all things digital.

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How Brands are Reacting to Facebook’s Algorithm Change

In January, Facebook made a major update to its algorithm, leading to a decrease in organic reach for brands. Since then, brands have seen reach drop from 16% to sometimes as low as 1-2%. In turn, engagement has been affected, as fewer people who see content have fewer opportunities to engage. We wanted to know: How has this change affected brands with different fan base sizes? We detailed our findings in the infographic below.


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