iMedia Asia Brand Summit
19 - 21 April - Indigo
Event Programme
| Monday 19th April | |||
| 9:00am - 6:00pm | Summit Registration Desk Open | ||
| 4:00pm - 6:00pm |
iMedia "One Minute Match Up" - Sponsored by Akamai Technologies |
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| 6:30pm - 8:00pm | Opening Cocktail Reception | ||
| 8:00pm - 9:30pm | Networking Dinner | ||
| 9:30pm - 11:00pm | After Dinner Networking | ||
| Tuesday 20th April | |||
| 7:30am - 9:00am | Brand Only Breakfast | ||
| 8:00am - 8:30am Sponsored Presentation - The Nielsen Company | |||
| 8:30am - 9:00am Presenting Sponsor - EyeBlaster | |||
| 9:00am - 9:10am | Transition Networking Break Sponsored by KatalystM |
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| 9:10am - 9:20am | Welcome Remarks Paul Beckey- Vice President Asia - iMedia Brand Summits |
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| 9:20am - 10:20am | Opening Keynote Digital Advertising with a purpose: Moving for experimentation to strategy Christopher Madison Director of Digital Strategy, MilwardBrown | ||
| 10:20am - 10:30am |
Transition Networking Break |
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| 10:30am - 11:30am |
Insight Presentation - Earned, paid and owned media: How to Leverage This in Your Marketing Mix | ||
| 11:30am - 12:15pm | Publishers Panel - The Hot Seat - Q & A Moderator: James Chadwick - CEO - GroupM - Julian Persaud - Managing Director - G oogle - Ken Mandel - Regional VP of Advertising Sales and Marketplace - Yahoo! Asia Pacific - Stephen Dolan - Specalist Sales Director - Greater APAC - Microsoft Advertising SEA - Phu Truong - Director of Commercial Development - BBC.com |
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| 12:15pm - 1:00pm | Luncheon/Networking | ||
| 1:00pm- 6:00pm |
Depart for Recreational Activities |
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| 7:00pm - 8:30pm | Cocktails and Conversations Sponsored by: Adify |
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| 8:30pm - 10:00pm | Networking Dinner | ||
| 10:00pm - 11:00pm | After Dinner Networking | ||
| Wednesday 21st April | |||
| 8:00am - 8:55am | Breakfast | ||
| 8:55am - 9:00am | Opening Remarks Paul Beckey- Vice President Asia - iMedia Brand Summits |
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| 9:00am - 9:30am | Presnting Sponsor - Rockyou | ||
| 9:30am - 9:45am | Transition Networking Break Sponsored by: KatalystM |
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| 9:45am - 11:30am |
Roundtable Discussions - Keynote Room | ||
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Topic A - Managing brands online - What are the considerations for an effective engagement model? | |||
| Topic B - Earned, paid and owned media - How to reduce your reliance on Paid Media and shift to owned/or earned media? | |||
| Topic C - Mobile Integration - Is the market ready? - How should Mobile work within a digital campaign? | |||
| Topic D - Experimental Marketing- Should we be budgeting to give creativity the rightful recognition? | |||
| Topic E - Bread and Butter of digital marketing | |||
| 11:30am - 12:25pm | Working Lunch Sponsored by: BBC.com |
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| 12:30pm - 2:00pm | Roundtable Discussions Moderators' presentation and Topic Rotation - Keynote Room 2nd round of open discussions - Your 2nd choice from Topic A - E |
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| 2:00pm - 2:50pm | The Ten Minute Innovation - Showcasing whats new (Part 1) 1:- AdMob - Christian Cadeo - Head of Brand Advertising APAC 2:- The Egg- Richard Mabey - Managing Director 3:- InMobi - Emmanuel Allix - Managing Director APAC 4:- Adify- Andrew Tu - Senior Vice President Asia 5:- Microsoft Advertising - Stephen Dolan - Specalist Sales Director, Greater APAC |
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| 2:50pm - 3:05pm |
Transition Networking Break |
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| 3:05pm - 3:55pm |
The Ten Minute Innovation - Showcasing whats new (Part 2) |
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| 3:55pm - 4:05pm |
Transition Networking Break |
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| 4:05pm - 4:55pm |
Keynote - Breaking New Ground |
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| 5:00pm - 5:30pm | Brand Only Feedback Meeting | ||
| 6:30pm - 8:00pm | Cocktails and Conversations | ||
| 8:00pm - 9:30pm | Networking Dinner | ||
| 9:30pm - 11:00pm | After Dinner Networking | ||