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Friday Apr 11, 2008
How to be funny online
Humorous campaigns can be the biggest viral hits -- or virulent failures. Learn the rules for injecting humor without causing a fatal overdose for your brand.
Today's Features:
TARGETING:
How to save BT from regulators
By Lauren Hudson | Sent Article to a Friend
In light of the current debate over privacy and BT, our industry can and should take three broad proactive steps to both protect consumer rights and behavioral targeting.
POPULATION:
Dear Dawn: How do we reach influencers?
By Dawn Anfuso | Sent Article to a Friend
Although influentials only make up 10 percent of the population, they can be found online. Here's what the research and experts have to say about reaching this group.

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  Today's Marketing News:
All hell breaks loose at Microhoo
Search boils down to 3 classes
Cancer off limits, warts fair game
AOL tells advertisers DIY
IAC goes niche
AdBrite finds room for little guy

Recent Cover Stories:
TARGETING:
An industry wake-up call
By Terri Seligman
With legislators once again raising consumers' fears about their online privacy, the industry needs to prepare for possible fall out.
VIDEO:
A rich media wish list
By Julie Ruvolo
There's a lot going on in rich media, but that doesn't mean big changes are right around the corner. Here are four things that could bring sexy back to the format.
Sponsored By Undertone Networks
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04/10/08 Sales Manager - Retail Vertical, Vibrant Media  Chicago, IN
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Mark Your Calendar

Upcoming Events:
4.15-4.16.2008 ad:tech, San Francisco, California
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4.28-29.2008 Driving Interactive, Huntington Beach, California
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5.18-21.2008 Agency, Austin, Texas
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