The future of content creation belongs to agencies

The future of content creation belongs to agencies

Media Planning & Buying

The traditional relationship between advertising and entertainment has been shattered, and the change is greatly affecting both industries. Here's why the creative power is up for grabs.

Featured Articles

Your SEO program checklist

Search
Jeremy Walker

Are you getting the most out of your search engine optimization efforts? Find out what you might be overlooking by asking yourself these six questions.

A better way to use beacons

Local
Michael Glass

Targeting consumers based on location has largely been seen as push marketing, but the potential exists for a more effective path. Here's what you need to know.

Viral Video Watch: Vacuuming a cat, NFL criminals, and Kristen Wiig naked?

Video
iMedia Editors

SNL pokes fun at football stars, inside Apple's bend test labs, and an interviewer who clearly hasn't seen the movie. Take a look at iMedia's picks for this week's hottest videos.

4 roadblocks in the way of online retailers

Media Planning & Buying
Ian McGrath

Despite the fact that e-commerce is growing, consumers still have doubts. Here are the factors that continue to stand in the way of the online marketplace.

3 things all great brands do

Industry Insider
Denise Lee Yohn

Apple, Red Bull, Starbucks. All great brands have common threads that make them exceptional. Here are a few of the big ones.

Facebook Audience Network: A cure for what ails you?

The battle of search advertising vs. social media marketing

13 brands entrepreneurs love

Why year-round testing is vital for paid search success

Beware of narrow-minded content marketing

Blog PostsiMedia Connection Blog

Why Joel Hyatt Says Current TV Was the Most Innovative News Network

Current TV co-founder and CEO Joel Hyatt has often discussed the contributions of that network to modern broadcasting. Not only...

Social Media Campaign Analysis: Coca-cola's #shareacoke

Soft drinks are by nature a rather social product. Who doesnt open a soda and offer to share it with a friend? Thats the central...

How data is transforming the way agencies work with clients

In 1966 Englishman Colin McDonald carried out a pilot study that became a game-changer for the advertising industry; McDonald...

How Scene-Level Metadata Will Change Multiscreen Advertising

Next time you sit down to watch your favorite guilty pleasure television program, perhaps "The Real Housewives of Beverly Hills,"...

How to prepare for the year of programmatic TV

Forget the year of mobile. For TV advertisers, 2015 is the year of programmatic.According to a survey recently conducted by Adap...

Car and Truck Makers Need to Emphasize Their Vehicles Are Digitally Safe

Watch any NFL game on Sunday, Monday, Thursday, and youll see a bevy of commercials espousing that a given car or truck model is...

Part V – All Native Advertising is Not Equal: Why that Matters Under the First Amendment and Why it Should Matter to the FTC

This post is co-authored by Alan M. PateIn this five part series, originally published in the Summer 2014 edition of the Media Law...

The Long View of Customer Experience: 4 Stages of Engagement

This is the second in a series of articles about long-term customer experience and how to drive engagement beyond short-term and...

Building bridges: Facilitating passage between physical and digital

In order to compete in todays marketplace, its nearly a given that a brand must offer both digital and physical interactions for...

Five things you need to research if you want a career in digital marketing

IT and marketing used to be separate fields. But as the internet becomes increasingly mainstream as a marketing platform, those...

Big data, the Ford Edsel, and the importance of good design

Insights-driven marketing is the current rage. Facebook, Amazon, and Google (along with countless others) are tracking consumer...

The evolution of mobile: What's up with wearables?

At CJ University by Conversant, there was a lot of chatter surrounding the future of affiliate marketing and solving challenges in...

6 Crucial Steps for Making Sure Your Startup Succeeds

Launching a startup takes a great deal of courage. Some initially successful entrepreneurs dont fully grasp the proper strategies...

4 Keys to Marketing Your Real Estate Services

As the U.S. real estate market steadily recovers, even the most badly affected regions are beginning to see a leap in activity....

Breaking out the crystal ball: The future of affiliate

Following the CJ University (CJU) conference last week, its fitting to consider how the face of affiliate marketing -- a quickly...

Part IV – All Native Advertising is Not Equal: Why that Matters Under the First Amendment and Why it Should Matter to the FTC

This post is co-authored by Alan M. PateIn this five part series, originally published in the Summer 2014 edition of the Media Law...