6 companies that got caught in epic marketing fibs

6 companies that got caught in epic marketing fibs

Brand Issues

In order to appeal to audiences, brands occasionally stretch the truth -- or simply ignore it altogether. These are just a few examples of big names that tried to sneak one past us.

Featured Articles

Honing your customer intuition

Media Planning & Buying
Julie Wittes Schlack

It takes more than just data to make a good decision. Here's how listening to your gut can help your business succeed.

How contextual messaging affects your strategy

Media Planning & Buying
Spencer Kollas

Reaching your customers with the right message at the right time is crucial, but building the right strategy isn't always clear. Here are the challenges that marketers need to consider.

The importance of hiring for culture fit

Media Planning & Buying
Matt Diehl

It isn't enough just to have experience -- a potential employee must thrive in your company's atmosphere in order to succeed. Guarantee a good fit by asking these questions during interviews.

Bringing marketers and buyers together

Media Planning & Buying
Nick Worth

Differences in data, incentives, and metrics have created a costly divide between our two parallel worlds. Learn how we can work to close the gap.

Will fraud be the death of programmatic?

Industry Insider
iMedia Editors

Bots and programmatic buying are natural enemies. So who will triumph in this ongoing battle? Find out how marketers can win the war against the robots.

The Digital Dispatch: 451 Research, RetailMeNot, and Verndale

Is there room for independence in video ad tech?

5 ways to relieve data exhaustion

Stop managing and start leading your agency

Is my ad spend increasing store sales?

Blog PostsiMedia Connection Blog

Create a Social Media Strategy on a Shoestring with These Six Tips

The first social media campaign I worked in early 1998 involved creating and distributing viral videos featuring popular Hasbro...

iMedia at Ad Week: Tim Armstrong and the IAB join forces to bring diversity to the industry

Theres been a lot of buzz about diversifying the workforce as of late. Smart folks that specialize in recruiting and training...

Location As A Context Filter

I recently participated in a panel for Mobile Media Summit in NYC as a part of advertising week. The discussion was primarily...

Reputation We All Have One

Reputation - whether is truly reflects who we are or not - we all have one. People compare themselves to others its part of human...

Cocky or Confident? A Fine Line That Can Make or Break an Interview

A few weeks ago, I sent a candidate on an interview that didnt go very well. My client thought he was cocky and rejected him.This...

iMedia at Ad Week: The IAB Mixx

The all star lineup on day two of the IAB Mixx was primarily focused on content. Actor Seth Meyers took the stage to discuss his...

Ready. Aim. Fire.

To succeed in today's technically sophisticated marketing environment requires unprecedented collaboration between a company's CTO...

Blockchain Technology Poised to Shake Up Main Street and Wall Street

Because its still relatively new, most consumers - and marketers - probably dont have a clear understand of bitcoin. But its...

iMedia at Ad Week: Mobile Media Summit

The Mobile Media Summit kicked off Ad Week 2015 with an impressive panel of CIOs who all seemed to agree on one thing: More often...

Chinese Spend 51% of Their Smartphone Time Playing Video Games

Ever wonder what people are plucking away at on their smartphones and mobile devices at dinner, at work, crossing the street......

Fundamental visual marketing principles NOT to forget

Visual marketing is a staple in branding, and that isn't something that will ever change. After all, it has been a part of...

Knowing Your True Purpose As A Company: Panera Bread

Panera Bread is a brand that knows its true purpose, and it is evident in every aspect of the organization. Panera is simple...

Social media campaign from Naked fruit juice is socially-conscious

This is a nice, simple campaign with an added appealof generating consumer contributions.Employing the hashtag #drinkgooddogood,...

A look at the ever-changing agency model

I had a chance to sit down with Charlie Ray, president, Broad Street Co. to share his perspective with the ever-changing agency...

Ad Blockalypse Really Happened: Now What?

Last week something happened that really goes to the heart of what's occurring in the advertising industry now. If it is given the...

On taking the Graphic Novel format into Virtual Reality (A Brand Entertainment Perspective)

The Challenge:How could we make a Graphic novel readable in Virtual Reality? Would it be engaging enough or simply look like a PDF...