I was chatting with the amazing Rebecca Coleman yesterday about the influx of activity from Pinterest. Each of us have been using the service for some time, but all of a sudden we each startedreceiving an influx of new friend requests.Why is this...
Remember when Hyperlocal was a trend?There was a time, believe it or not, before the advent of check-ins, coupons and restaurant finders, where people actually had to decide where they were going (before they went), read the Zagat guide or even clip...
I love the Internet. As with most guys who grew up in the Star Wars era, I maintained an abnormal fascination with technology, electronic toys, and the future. While I thought I'd be surrounded by robots and hovercraft by now, it turns out an even...
By Todd Copilevitz, Digital Strategist, IQThe reality of this new environment is that speed equals emotion. Logic gets left on the curb when messages are passed along in tweets and status updates.What do these things have in common: Netflix, Bank of...
You know what you are doing with your social media marketing. I know you know what you are doing. Even though the senior management at your organization knows you know what you are doing, too, there is often a disconnect between the way a digital...
Links pointing to the future of marketing, from the co-founder of Facebook content strategy tool Zuum.The 20 most entertaining Super Bowl tweetsFunny stuff. Naturally, a lot of ad references.Via @PublicityGuruInput Error Histories of Social...
We have all dealt with "YAN" in one form or another over the past few years. YAN stands for Yet Another Network login. This stems from brands using proprietary authentication methods vs. leveraging Open Authorization (OAuth) such as Facebook's Graph...
What does Facebook mean to you? Lets face it, these days Facebook is not just a social network, or a site for us to simply post updates. It has truly become a critical part of our lives - our virtual playground, where all our friends live,...
P.O.E.M., or Paid (vs) Owned (vs) Earned Media, is a strategy framework that buyers and planners use to segment campaigns and channels. Paid / Owned / Earned gave us a common lingua franca to organize our conversations and separate the big buys from...
I recently hosted an all-day boot camp on the fundamentals of digital marketing at Online Marketing Summit in San Diego. During the social media marketing section, I explained to a somewhat confused audience that they should all consider firing their...
