Citing grammatical incorrectness, Yahoo! announced this week that they are "finally fixing the gross misspelling" in the name of social blog website Tumblr, which was acquired today for 1.1 billion dollars."Like many Americans, I have always been...
We already knew that food was one of the key categories on Pinterest, but who ever, in a million years, thought that kale could be sexy?And yet it is in fact, kale was the hottest thing online in early May 2013. Regular old good-for-you leafy green...
With the current state of B2B marketing aptly summed at the Sirius Decisions Summit 2013, how can marketing stay relevant and continue to add value? Exactly what type of skills and attributes will the modern marketing professional need to be able to...
Its a given these days that having a quick, reliable home broadband connection is essential for functioning in a variety of areas allowing you to work, relax, shop and instantly empower yourself with information ranging from which day to put the...
As mobile device adoption continues to skyrocket, mobile consumers are searching earlier during their purchase cycle and more consumers are reaching for their mobile devices for locally-relevant information. Promotions also play a big role in driving...
Global advertising is worth $438bn. That is a massive sum of money and as media becomes more digital, it is only going to increase. With such a huge amount of money at stake, you would think every penny would be accounted for in great detail. But...
This post is the second in a three-part series with practical tips for marketers to pursue social and digital innovation. Read the first post on maximizing your personal social media usage here. Want to be the go-to guy or gal on your team with the...
By David Petersen, CEO, Sense NetworksLocation-based mobile advertising, and its typical application of geo-fencing, is one of todays hottest mobile marketings topics. However, the true power of location is often misunderstood. When it comes to...
As consumers we know brands simply as a particular product or service we like or dislike. However, as a business owner we know there are several factors to be considered before consumers can truly identify and trust a specific brand. In a perfect...
As we test the pre-release versions of Firefox 22, the furor regarding the browser's blocking of third-party cookies continues to capture minds. While the fact of the change is undeniable, it is useless to debate the merits of the decision. Instead,...
