6 people on LinkedIn you should follow

6 people on LinkedIn you should follow

Social Media

These aren't the usual suspects like Richard Branson and Arianna Huffington. Here are the influencers who are more difficult to find but well worth seeking out.

Featured Articles

3 big mistakes retailers are making on Amazon

Industry Insider
Jay Allen

When it comes to driving e-commerce, there are few juggernauts as powerful as Amazon. Here's how you may be screwing it up.

The Digital Dispatch: Live Nation, Kwittken, and JW Player

Media Planning & Buying
iMedia Editors

G/O Digital releases a new study on Facebook Advertising, Sizmek announces the acquisition of Aerify Media, and Deutsch LA makes a new hire.

3 Gmail innovations to watch out for

Emerging Platforms
Mark Brown

Google has revolutionized email use in many ways, and it still has a lot planned for the future. Here's what's on the horizon.

2 companies that combatted persistent brand myths

Brand Issues
Dan Sullivan

When the brand's image was being threatened, both Starbucks and Heineken managed to divert potential damage. Here are the tactics that saved their reputations.

Why mobile advertising is still lagging behind desktop

Mobile
Christof  Wittig

Although mobile adoption is pervasive, its advertising is still weak. Before the platform can truly take over, here are the changes that need to occur.

3 reasons signed-in users are replacing cookies

The unstoppable power of strong women in branded video

How to use gamification for increased social engagement

Viral Video Watch: The "Breaking Bad" boys do pawn, a Russian traffic accident, and a lawyer spoof

3 "I'm ready to buy" signals marketers must recognize

Blog PostsiMedia Connection Blog

Navigating the Shift From TV to Mobile

Until recently, traditional TV players had brushed off the notion that digital will have a heavy impact on their business or...

The art of in-app video ads (part 2 of 5): Conquering latency

Mobile video ads are one of the most powerful ways to engage users. The average click-through-rate of mobile video campaigns...

Instagram = Engagement… For Now

A lot of industry attention has been directed at the recent Facebook shift to reach and frequency and the relevance of engagement...

Jumping to Conclusions on the Ice Bucket Challenge

If you were going to jump to a conclusion that a fundraising meme is stupid, everything about the ALS Ice Bucket Challenge would...

Common Law Firm Marketing Myths

Fans of Breaking Bad are delighted by the news about the Better Call Saul spinoff, featuring Walter Whites less-than-ethical...

Why Building Your Brand Is All About Sharing Your Values

As a brand manager, it is your responsibility to make people of different demographics, geographical locations, and socioeconomic...

New Instagram Business Tools

Instagram recently announced they are taking major steps to enable brands by providing greater insight into the performance of...

Report: CPG Snack Foods – Social Media Analysis

Snack Foods have some of the largest social media communities of any product or service category. Our sample of 8 brands --...

The Coming Age of Content Relations

The marketing industry sits on the ledge of a deep precipice at the moment. Over the past decade we have been handed the keys to...

5 of the Most Effective PR Campaigns of 2014

PR has the power to extend your reach, engage members of your target audience and create strong connections to your brand. To that...

Why Innovation Isn't Always Positive

I'm sure most of you have heard that there are two sides to every story, or that for every positive there is a negative. For some...

The loss of loyalty and the birth of premium content experiences

The explosive growth in digital video consumption is no surprise, as brands are allocating more of their budget and adapting...

The Value of Sales Experience in Marketing

Some of the most effective marketing strategies look a lot more like sales than anything else. In its essence, lead generation on...

Canada Anti-Spam Law (CASL): Why Text Message Marketing is Much Safer than E-Mail Marketing

Marketing in Canada sure changed on Canada Day (July 1, 2014) this year. Thats when the new Canada Anti-Spam Law (CASL) went into...

Using Social Media Queues to Manage Your Marketing Posts

If you manage social media posts for your company, then you're probably familiar with the sometimes overwhelming needs to stay in...

March of the Big Agency Dinosaurs: Adapt or Die

As the advertising industry becomes more segmented and specialized, the multinational full service agencies will face increased...