Promoting your personal brand through self-publishing

Promoting your personal brand through self-publishing

Media Planning & Buying

Marketers spend so much time advising clients on the power of promoting quality content, but how many of you practice what you preach when it comes to your own brand? Find out how and where to get started.

Featured Articles

How to clean your dirty data

Web Analytics
Paul Mandeville

Having clean data is becoming more crucial when it comes to reaching your customers. Check out these ways to drive more valuable relationships.

10 tips for optimizing your creative for cross-device success

Media Planning & Buying
Brian Ferrario

The best ad campaigns strike a balance with creativity and data, but even then, these small tweaks are often what make a big difference in cross-device campaigns.

The Digital Dispatch: Piston, blinkx, and Vlocity

Media Planning & Buying
iMedia Editors

Twenty20 launched out of beta, Fetch released a new report, and Nativo made a new hire.

ASPY nominations close this Friday

Media Planning & Buying
Peter Platt

We get by with a little help from our friends -- so don't forget to thank them! Nominations for the ASPY Awards, honoring the agency community's favorite technology and solution providers, are now open.

Why good isn't good enough for mobile

Jim Yu

Put time and effort into your mobile marketing this year by addressing these commonly overlooked site issues.

2 simple survival strategies for agencies

3 successful campaigns that encouraged gifting

The marketing strategy behind America's favorite puppy

How to avoid ad fraud in programmatic media

PepsiCo's biggest digital marketing challenge

Blog PostsiMedia Connection Blog

Supergate Lenovo: How and why does that even happen?

Lenovo has officially gone into the tech betrayal record books with "Supergate." "Or is it fish bait?" If you have no idea what I...

Facebook Reach – Back To The Future

Welcome to the new Facebook feedAs youve probably noticed, your Facebook feed is looking different again last few months. Gone are...

3 steps for converging digital video and TV advertising, today

It's not exactly news that digital has become one of the fastest growing channels for both media consumption and marketing budgets...

Women in Tech Industry Still Facing Career Challenges

A few months ago a long-standing colleague of mine decided to leave her tech company after 14 years. The pay was good, benefits...

5 tips for turning attendees into brand advocates

Live events give brands the chance to interact with valued customers in person, which humanizes their brand experience. These face...

7 simple ways to fit LEARNING into a busy schedule

tl;dr: We're all maxed out, time-wise. In order to learn new things, both for the present job and the future, it will take, for...

How agility will set you apart from the competition

It used to be that the same great strategy would result in a competitive edge for a long time. Today, however, the most successful...

The great content debate: Creativity vs. measurability

Marketers discussed their approach to social media, emerging platforms, crisis management, and content creation in a candid,...

Marketers Should Have a War Room Mentality Beyond the Big Game

The Big Game is a great example of the convergence of TV and digital media strategies, further bridging the TV-online divide. NBC...

How Customer Education is Vital to Your Marketing Strategy

Marketers have enjoyed a long love affair with lingo and inside speak.It's easy to throw around terms like PPC in meetings and...

The key to building a great brand

Back in the day, advertising was simple. Companies paid for spots on TV that translated directly to revenue. Consumers trusted the...

3 tips for embracing digital transformation

New technology and users' changing behaviors have dramatically altered the way marketers find and communicate with their target...

Elevating the Customer Experience Through Email and Social Channels

While 92% of annual customer service interactions are phone-based, more and more customers are choosing to contact customer...

Throw Out Your Boring Brainstorming Routine and Start Innovating

When youre brainstorming ideas for a product or marketing campaign, you probably turn to other knowledgeable experts on the...

8 Marketing Truths about Snapchat

Snapchat is deliberately distancing itself from the social platforms that have come before it. With a shift from a creation to...

Tips for Trafficking in Adwords for E-Commerce

Adwords seem complicated, but they don't have to be. Follow these nine steps for effective results.STEP ONECreate campaigns. Think...