5 signs you should end your vendor relationship

5 signs you should end your vendor relationship

Media Planning & Buying

Ending a relationship is no fun, but a toxic media partnership might be sabotaging your business. Here's how to know if it's time to divorce your current provider.

Featured Articles

Why you should re-evaluate your Facebook strategy

Social Media
Jordan Kretchmer

Within a dynamic social media landscape, a brand has to alter its approach often. Here's how to make Facebook's changes work for you.

How to gather feedback before selecting content tools

Media Planning & Buying
Rebecca Lieb

When choosing a new vendor, it's essential to involve multiple teams in the decision. Here's why you need input from your stakeholders.

Why marketers need a more data-driven approach to content marketing

Media Planning & Buying
Steve Sachs

In today's digital environment, content marketers need to expand their thinking beyond just creating content. Here's why.

5 ways "Rio 2" helped breathe new life into Western Union

Industry Insider
Laston Charriez

It's a jungle out there, especially when trying to find unique advertising opportunities. Here's how one legendary company got hip.

3 ways to uncover Twitter's media placement opportunities

Social Media
Jack Holt

You probably use this platform as a vehicle for brand messages. But do you know how to tap into its research potential to better target your audience? Here's how to sort through the data.

How to successfully combine marketing and IT

Viral Video Watch: Weird Al's grammar smackdown, flexible TVs, and 3 strikes

Lessons from the world's biggest branded video event -- ever

3 huge challenges when marketing to Gen Z

The Digital Dispatch: SheKnows, Vevo, and Sizmek

Blog PostsiMedia Connection Blog

Let Your Finger Read to You

The visually challenged may soon have a technology-driven product to help them in their daily lives. Scientists at the...

5 misconceptions about copyright for professionals

Where would your company be without published information? Whether youre researching advances in cloud computing and security,...

9 Email Marketing Rules You Have to Implement Today

As a modern marketer, email is at the heart of your online marketing efforts . . . so it's important to take the time to make sure...

The sales engagement enigma: Understanding the new, complex consumer

Not so long ago, customers depended on salespeople to help guide them in their purchases. Prospective car buyers, for example,...

5 Ways Smartphones Are Changing the Ad and Marketing Industry

Smartphone use is growing throughout the world because it makes connecting with people and finding information easy. To continue...

Report: Social Media Analysis – Luxury Auto Manufacturers

Automobiles are often objects of passion, and as such, can be well suited to social media. But as this report shows, not all...

3 Things You Should Demand From Your Agencies Today (#3 Is Critical)

It's incredible to witness the speed at which the scope and volume of marketing data has been increasing. It's laughable what was...

The art of in-app video ads (part 1 of 5): Conquering quality

Video has played a leading role in marketing budgets since the first television ads appeared in 1941.But while TV may have been...

Video Myths and Realities (Infographic)

With more companies looking to increase their video production for enterprise use, there are many myths and realities that get...

Google Analytics iPhone App Makes Mobile Website Monitoring Easy

Google just released an iPhone app for Google Analytics, providing mobile website monitoring from the convenience of your...

5 deadly mistakes in email marketing

There are some things an email marketer can do that while they wont kill you, they will make you dead to your subscribers. Theyre...

Big data in marketing: What it's good and not good for

Big data has been revolutionizing the way business and institutions create their strategies, forecasts, and predictions. However,...

You've amassed all this great visual content — now what?

One of the biggest issues content marketers face today is content creation. Part of a strong content creation mix is visual...

Selling Your Personal Data: Is It Worth It?

Last year a student at New York University threw out an interesting challenge via a Kickstarter campaign, he offered to divulge...

The (r)evolution of the marketer

The processes of evolution and revolution both bring change, but in different ways and in different time frames. Evolution slowly...

Is Your Email Ready for Gmail?

A few months ago we highlighted Gmails new promotions tab, which makes for a much more visual email experience (Google Makes Your...