6 media planning rules you should break

6 media planning rules you should break

Media Planning & Buying

When it comes to digital marketing, there are no absolutes. Here are the media planning rules you thought were supreme but are no longer relevant.

Featured Articles

Don't just be consistent: Be relevant

Media Planning & Buying
Otto Hektor

In order to truly engage your customers, you need to take chances. Here are six ways your brand can make a real connection with your audience.

Understanding fair use in content creation

Industry Insider
iMedia Editors

Creative marketers must understand the legal limits to avoid big trouble. Discover a simple content creation rule of thumb.

The Digital Dispatch: Grace Blue, Erwin Penland, and Cosmose

Media Planning & Buying
iMedia Editors

PrestaShop appointed a new CEO, Cxense announced a successful acquisition, and About.com launched a new content studio.

How the datafication of marketing is affecting the mobile experience

Mobile
Christian Henschel

The future of your marketing depends upon how you leverage customer data. Take a look at a few ways in which you can enhance this potential.

Who should handle your content marketing?

Media Planning & Buying
Rebecca Lieb

Is content a DIY project, or is it a job better left to professionals? Take a look at these important considerations when deciding who should meet your content demands.

Cross-device marketing for festival season

The biggest marketing metrics conundrum

3 predictions around the future of shopping

The key to digital advertising success

Succeeding in a coupon-crazy world

Blog PostsiMedia Connection Blog

From Mobile Computing to Localized Marketing

All brands need to prepare for the localization of marketing...or get left behindIt's late 2009. Foursquare and Gowalla are the...

What Is The Best Time To Post Social Media Updates?

Ecclesiastes - aka King Solomon, that famous guy from the Bible - once wrote:Whoever watches the wind will not plant; whoever...

Lest we forget the importance of great products

As marketers, we deal daily in buzzwords like big data, content marketing, programmatic, omni-channel the myriad ways to find and...

Ranking 25 of the most engaging brands on Facebook

This is a new regular content feature well have on our blog. A leaderboard of 25 of the brands generating the most engagements on...

How retail fashion brands run a sale on social media

It can seem like fashion retailersare in constant states of running sales. However, looking at social media analytics, it looks...

Color and Branding: How to Use the Psychology of Color to Hook Customers

No branding tool is more effective than color. In fact, 93percent of shoppers makepurchase decisions based on color and appearance...

Tostitos #anyexcusetoparty campaign analyzed on Facebook

Below is a leaderboard showing post and page activity for a number of the leading brands in the dips category. You can see the...

Twitter and snack foods: An industry overview

While there are a lot of questions lately about Twitter, its business model, and its role for brands in the social media landscape...

The Robot Swarm Is Upon Us

Exterminate, exterminate.-Briefing warning from the Daleks before firing their extermination rays on various "Doctor Who...

How to do effective content marketing in the B2B industry

Marketing in the B2B industry is a long-drawn process. The time between soliciting a prospect and potentially winning a contract...

Facebook, Twitter & Instagram: How much are brands posting on each?

In this review, well look not only at how much brands are posting on Facebook, Twitter and Instagram, but also what levels of...

When Others Vacation, Marketers Need to Get Busy: Four Tips to Reach the Traveling Consumer

The following is a guest post by Ben Tepfer, product marketing manager for Adobe Campaign.This week marks the first week of summer...

Personalization Is Mobiles Big Hurdle and Large Opportunity

Three out of four consumers like it when brands personalize offers and messages, according to the Aberdeen Group. But only 13...

Which social media networks drive the best engagement for state tourism DMOs?

One of the more challenging tasks in social media analysis is comparingperformance across different social networks. Several...

Video Killed The TV Star [Infographic]

As technology advances, video has quickly become the preferred medium for consumers and advertisers alike. Whether it's desktop or...

After a Security Mishap: Protect Your Brand and Maintain Customer Trust

Its a normal Tuesday, when suddenly you receive a flurry of emails from customers asking why they are redirected when log on to...