The networking secrets of top marketers

The networking secrets of top marketers

Media Planning & Buying

Marketers agree that networking is absolutely essential for success, but it's also one of the toughest skills to master. Here's the advice that will put you on top -- straight from the best in the field.

Featured Articles

It's time for a philosophical shift in advertising value

Social Media
Don Mathis

With open web advertising under siege, social may be the solution advertisers are looking for.

Wrap your head around the marketing cloud

Media Planning & Buying
Rebecca Lieb

The marketing cloud makes a lot of promises that it's not quite ready to keep. Here's all you need to know about its evolution and what it means for marketing's future.

11 metrics startups should use to vet a digital marketing agency

Media Planning & Buying
iMedia Editors

Before you begin working with an agency, there are numbers you need to request. The YEC is here to help you hire the best marketing team for your business.

The Dao of design

Kyle Sanders

Both text and layout are important to your site, but the two are often at odds. Find the balance between UX and SEO.

The most difficult video measurement challenge

Industry Insider
iMedia Editors

Video is on fire right now, and while metrics are abundant, there are still some huge gaps. Discover what they are.

Is WordPress the right fit for your website?

4 ways to fill the hole in your omni-channel strategy

The ultimate mobile opportunity: The consumer in-app mindset

Ad blocking is cementing brands' content roadmap

Take persona targeting to the next level

Blog PostsiMedia Connection Blog

Virtual Reality Check: Q&A with Charlie Kraus of Limelight Networks (Pt 1)

It turns out the promise of virtual reality bites when compared to long-term prospects for augmented reality.At least thats...

Storytelling vs. Story Starting: A Tale of Five Million Dollars

Every Super Commercial you watched this past Sunday came with a price tag of five million dollars. The same amount that GoPro will...

FTC Guidelines Prove Confusing

Demand for native and in-app advertising is expected to grow in 2016, and were sure thats a good prediction, because other parts...

Super Bowl 2016 on Social Media: No True Innovation Despite a Few Winners

There are many ways to interpret the latest round of Super Bowl ads. If taken as a reflection of our society, one possible read ...

Are You the CMO of Your Personal Brand?

Recently, I had the good fortune to be interviewed by Dan Raviv, a correspondent for CBS Radio. During our conversation, Dan asked...

Why Facebooks latest News Feed update shouldnt matter to you

What happened?Facebook adjusted their News Feed algorithm this week, and apparently its a significant enough change towarrant a...

2015 in Review: A Social Media Benchmark & Content Summary for the Yogurt Industry

In this report we look at the fan counts, posting habits, engagement levels, and content themes of the top yogurt brands in the US...

World's First Patent-Pending Brand LogoA Behind-the-Scenes Video

Its a logo like none other.Which is why theres no way I could resist asking Rich Silverstein and other executives central to its...

Webinar – 10 Steps to Building a One-Page Marketing Plan

Do you know what makes your business truly distinct so that it stands out? If you dont, your chances of failing increase...

E-Commerce Environment Still Facing Supply Chain Challenges

No doubt about it, e-commerce continues to grow and while it represents a burgeoning share of total retail sales, there are still...

Will Super Bowl Advertisers Take Another Pass on Mobile?

In the Xs and Os game of Super Bowl advertising, marketers have consistently taken a pass on mobile.Sure, weve seen spots with...

Broadening your Appeal

In your average e-commerce scenario, an enterprising entrepreneur will pick a small niche of in-demand products that they...

2015 in Review: A Social Media Benchmark & Content Summary for the Energy Drink Industry

In this report we look at the fan counts, posting habits, engagement levels, and content themes of the top energy drink brands in...

Data-Driven Marketing Holds Key to Airlines Success [Gifographic]

When it comes to the airlines industry, the difference between profitability and panic is more often than not a razor thin margin....

10 Digital Age Coke TaglinesFrom The Distant Past much for "Happiness."As the marketing world obsesses over Coca-Cola's decision to...

Marketing & 'The Internet of Things': Radio Q&A with Author Rick Mathieson

Is 2016 the year marketing and the Internet of Things finally enter a meaningful new phase?Don't bet on it. But there are some...