How the smartphone is killing the tablet

How the smartphone is killing the tablet

Mobile

New data reveals that the site traffic once held by tablets has shifted to smartphones, as larger smartphone screens become commonplace. Read on to learn how this affects advertisers, and how you can prepare yourself for what's to come in the mobile marketplace.

Featured Articles

Social media's role in the March Madness marketing game

Social Media
Sherrie Mersdorf

Now that the madness is over, it's time to reflect on the ads that dominated during the NCAA tournament. See the big players that made a slam dunk impact on social.

9 reasons your startup can exist anywhere

Media Planning & Buying
iMedia Editors

If you think you have to be in Silicon Valley for your startup to soar, you are mistaken. Here's why.

What is the real cost of email marketing?

Media Planning & Buying
Eric Krattenstein

Though the price may seem low in comparison to other methods, there are many things that can go wrong in email marketing. Here are four potential problems and their possible solutions.

The biggest challenge for new app developers

Industry Insider
iMedia Editors

The app economy is still alive and well, but newcomers face many hurdles. Here is the biggest one.

A better way for publishers to manage ad inventory

Ad Serving
Eric Picard

Do you really understand how publisher ad servers manage programmatic availability of inventory? Probably not. Consider this your complete guide to traditional and new-world configurations.

5 tips for delighting the customer who is always "on"

Go home, native advertising!

One simple way big companies can truly be scrappy and nimble

Content strategy is not permanent

How customer-centric is your email deliverability strategy?

Blog PostsiMedia Connection Blog

Actionable Notifications and the Apple Watch

One incredibly useful iOS feature has flown under the radar for most branded applications. With a recent flurry of adoption from...

Watch the Webinar Get More Leads on Your Radar

During the webinar, we highlighted strategies on how to build a lead generation plan: Identify an ideal lead versus a stowaway...

Report: Social Media Community Size and Growth Benchmarks

This report delivers a broad view of social media community sizes and growth rates across 9 industries and 73 brands. The average...

Latest Facebook ad changes and using analytics to best leverage them

My dear, here we must run as fast as we can, just to stay in place. And if you wish to go anywhere you must run twice as fast as...

Dumb Mistakes Candidates Make While Job Hunting

From resumes to references, I have seen candidates do some pretty stupid but fixable things to hamper their efforts at getting...

Humanizing eCommerce

We live in an extraordinary time.Technology is improving faster than ever and the rate of advancement is only increasing. The...

Driving results with audience data

Past objections to second-party data have since been addressed, making now the perfect time for marketers to leverage that data as...

3 Tips To Create Impactful Content For Your Social Media Followers

The number one mistake among marketers today is to not have a social media strategy in place. More often than not, social networks...

Ecommerce Marketing- First Impressions Matter

Within about 100 milliseconds of meeting someone new or encountering a new product for the first time, youve already formed a...

Facebooks Like-purge. Whats the impact on brands?

Thepast few weeks weve seen the results of whatFacebook announced earlier in the month: That theyre purging memorialized and...

Turning loyalty into advocacy: The evolution of incentivized marketing

When faced with business challenges, specialty women's brand The Limited decided to harness the power of its loyal customers and...

Finding social success on a local level

The social media fabric is changing, and one southeast-based restaurant is helping its franchisees embrace and adapt to the new...

Apple Watch As In Watch Out, Inattentive Slugs

In the wee hours of Friday morning, anticipation turned to disappointment as Apple pegged the delivery of my newly-ordered Apple...

Does Culture Really Trump Strategy?

Convene a cadre of senior marketers from several major brands, and the answer to my headline question comes with some unexpected...

Report: Social Media Benchmarks for Consumer Electronics Brands

If theres a product category well suited for online content creation, it would be consumer electronics. Many of the products are...

Q&A: Go2's Adrian Scott – 3D Projection Magic for Southwest, Genie & More (Pt 1) (Video)

http://www.youtube.com/watch?v=fLFSWWKTgHgDigital Outdoor the new TV spot?I've posed the question before, and more and more, it...