The best social media campaigns from auto brands

The best social media campaigns from auto brands

Social Media

It's no surprise that some of the slickest and most luxurious ad campaigns come out of the car industry. Let's take a look at the most impressive recent social initiatives.

Featured Articles

Why marketers still struggle with data infrastructure

Web Analytics
Mike Sands

Inadequate data collection technology is responsible for slowed progress in marketing strategies. Here's how to avoid the pitfalls.

Why wearable technology hasn't hit the mainstream

Media Planning & Buying
Jay Wilson

As marketers await a wearable device breakthrough, consumers remain skeptical. Here are the key factors that need to align.

Viral Video Watch: Brian Williams raps, Comcast, animal heroes, and raining food

iMedia Editors

Brian Williams going gangsta, Comcast really doesn't care about you, adorable animals save the day, and a shower of food in slow motion. Here are iMedia's picks for the four hottest videos you need to see.

Rethinking the human element in your marketing program

Media Planning & Buying
Mike Mothner

Algorithms are monopolizing the search and marketing processes, but it's time to fight back. Here's how to beat the robots that have hijacked the industry.

The secret recipe for monetizing branded video content

Industry Insider
Bernie Su

Marketers love video, but finding its revenue path is challenging. Here's how one insanely popular web series is monetizing online storytelling.

The Digital Dispatch: Beckon, PK4 Media, and Latinum Network

Marketing automation: Friend or foe?

Why content marketers are choosing the wrong solutions

How to win the attention war

Why interactive images will be the next big thing

Blog PostsiMedia Connection Blog

How marketers can avoid confusing precision with accuracy

In digital advertising, precision is paying an exact price for a single user who may be the user you want. Accuracy is paying the...

The state of the auto industry for marketers

At the thinkLA Automotive Breakfast in Century City, California, Steve Sturm, AOL's category development officer for autos,...

5 digital marketing myths busted

Once considered the new kid on the block, digital marketing is now a $117 billion-plus industry worldwide, and is currently the...

4 tips for entrepreneurs to get mobile right

For nearly all entrepreneurs today, some form of mobile app strategy is essential, whether it's B2C, B2B, mobile-first, or...

Creative quality assurance when working with RTBs

Third-party ad exchanges are a great solution for earning revenue from unsold inventory and bulk inventory. For a top-tier...

5 Ways to Negotiate Salary When the Base "Is What It Is"

You're looking for a new opportunity. Of course you'd like a bump in salary, or at the very least, to be where you are now, or...

iMedia Industry Update: Trends in Commerce

The first quarter of 2014 is already in the books. Wow. Time flies. It seems like just yesterday that we were worried about Y2K...

The Crowded Commerce Landscape

Commerce is the name of the game in business, and whether a company needs help driving foot traffic, tracking attribution or...

Keeping Your Marketing Numbers on Track: Applying Analytics to Promotion and Sales

Demand for analytics is exploding, with Gartner principal analyst Dan Summer reporting that the business intelligence platform...

4 common image sharing mistakes

We've all been there. You're working on a project and you need an image for it. You know which one you want but you're not sure...