Oren Frank joined MRM Worldwide in January 2008 as its first global chief creative officer from sister company McCann Digital in Tel Aviv. He helped establish the unit for McCann Erickson in Israel in 2005 and served as its chairman for nearly three years. As a digital "convert," Frank has developed some pretty cutting-edge and sometimes controversial views on the effect of digital platforms on marketing and advertising, and clients' adoption of this new world.
Oren helped form and is leading Populist, a social media practice led out of MRM whose thought leadership and capabilities will be available to all IPG agencies and their clients. He has also brought into New York a new practice called MRM Design whose practitioners are digital branding specialists who have worked with agencies in Europe, the U.K. and Israel on client business including, Sony, MTV, Vodaphone, Toyota, GM, Apple, Coca-Cola, HP and Unilever."
- Lori Schwartz
- SVP, director of the IPG Emerging Media Lab
Now based at MRM's headquarters in New York, Frank is responsible for shaping the creative product of the digital agency worldwide.
He has spent the bulk of his career at McCann Worldgroup companies. In honor of his creative standard of excellence, the agency network honored Frank with the H.K McCann Award in 2004, and McCann Erickson twice named its Israel operation Best Creative Agency for EMEA. Frank's body of work has been recognized with numerous gold, silver, and bronze awards in all major creative and effectiveness festivals, including Cannes.
During his career, Frank has worked with the following big brands: Honda, Volvo, Microsoft, Yoplait, Heineken, Amstel, Nescafe, Durex, Huggies, Dove, Axe, and McDonalds. You can follow him on Twitter at @MRMWorldwide.