Seth Greenberg is a trailblazer in both social and traditional online media, as he continues to push boundaries with his approach on media buying, executing ground-breaking creative and innovating on ways to measure success. At Intuit, he's responsible for digital marketing and strategy for the company's consumer division, which includes TurboTax and Quicken products. Greenberg leads a team focused on new customer acquisition through online channels including display advertising, affiliate networks, paid/organic search, and social media.
Seth has developed extremely creative and unique programs that rival entertainment marketing. He is very influential and is an active resource who shares insights and best practices with his peers. Seth is the bomb! Seth shares openly and shares best practices with peers as well as mentors new marketers. Seth has always been diligent to deliver programs for Intuit with strong impact but aggressive in deploying new methods to connect with consumers."
- Gordon Paddison
- founder and principal, Stradella Road
Greenberg recently conducted a social media contest where contestants were asked to update their status in 140 characters or less on Facebook, MySpace, or Twitter for the chance to win trips, cash, and more than $100,000 in prizes. He also shepherded social campaigns with skateboarder Billy Marks and was one of the first brand advertisers to work with YouTube, going out on a limb and pushing the brand boundaries of TurboTax by hiring Vanilla Ice and encouraging consumers to rap about taxes.
Greenberg brings an unusual approach to marketing, and is a highly creative collaborator with his agency and publisher partners. Earlier in his career, Seth actually made a living from winning over $140,000 in a year devoted to winning radio contests, which may be indicative of his ability to learn fast and iterate for success.
Greenberg went to film school at Loyola Marymount, attended graduate school at the American Film Institute and worked his way up the Hollywood system in the mailroom at some of the largest talent agencies to become a motion picture and TV literary agent. In the mid-1990s, he made a career shift to new media, honing his skills in SEO and more. He currently sits on the customer advisory boards of DoubleClick, Commission Junction, and Hitwise.
You can follow Greeberg on Twitter at @sethg.