Print Article: Bedecarré, Tom

Bedecarré, Tom


As CEO of global digital marketing firm AKQA, Tom Bedecarré leads a team of more than 750 employees in offices in Amsterdam, London, New York, Palo Alto, San Francisco, Shanghai, and Washington, D.C. Since taking the helm at the agency in 2000, Bedecarré has overseen some of the most cutting-edge digital campaigns of the 21st century, launched by marketing powerhouses including Coca-Cola, Fiat, Target, McDonald's, Nike, Unilever, and Xbox. Though the examples are too numerous to catalog here, highly acclaimed recent campaigns include McDonald's Olympics sensation, "The Lost Ring," and Coca-Cola's interactive masterpiece, "Happiness Factory." Also, just last month, AKQA won "Best of Show" at the One Show Interactive Awards for its work on the Fiat Eco-Drive campaign

Under the guidance of Bedecarré, AKQA has been no stranger to industry accolades. The firm has been recognized numerous times as "Digital Agency of the Year" by various industry publications. AKQA was also recently named one of the "World's 50 Most Innovative Companies" by Fast Company magazine, and The Wall Street Journal featured Bedecarré as an "Admaker to Watch" in 2006.

Tom Bedecarre manages to be both sharp and low-key at the same time, while also demonstrating ferocious curiosity about everything in the digital space. Tom jumped on Twitter early and has added frequent tweets to his already insanely busy schedule. He is a credit to the industry."

  • Brad Berens
  • Chief Content Officer, iMedia Communications

So, why did iMedia seemingly decide to jump on the AKQA praise bandwagon? Quite simply, Bedecarré deserves it. And not just because of the high-profile work executed by his agency in recent years. Rather, Bedecarré himself stands as a testament to the collaborative and inventive spirit that exists at the heart of the digital marketing industry. He's a frequent participant at industry events, including iMedia's recent Breakthrough Summit in Coconut Point, Fla., and has a prominent voice in the Twittersphere. Also, just this year, he joined the IAB's Advertising Agency Advisory Board, with the mission of fostering dialogue between agencies, publishers, marketers, and technology providers.

An enthusiastic entrepreneur, prior to AKQA, Bedecarré was a founder and CEO of Citron Haligman Bedecarré, a San Francisco-based advertising agency specializing in launching internet brands. He started his career in advertising at Ogilvy & Mather New York, and later returned home to San Francisco, where he was a vice president at Hal Riney & Partners.

Follow Tom on Twitter at @tombed.