iMedia 25 - 2010 Internet Marketing Leaders and Innovators

Betty White might have Carole Walker to thank for her Hollywood resurgence. As vice president of integrated marketing communications at Mars Snackfood US, Walker leads all marketing disciplines and Mars agency partners in full-contact communications. She heads the planning and execution for iconic brands like M&M's, Snickers, Dove Chocolate, Pedigree, and more. Not to mention, she was behind one of the year's most popular ads: the Super Bowl Snickers spot that featured Betty White indulging in a game of tackle football.

Carole is never been afraid to take risks; she's willing to take chances and to push what is possible. She makes a consistent effort to move the industry forward, speak on behalf of marketers, and bridge the gap between buyers and sellers."

• Scot McLernon
• Chief Revenue Officer, Yume

Honored by Advertising Age in 2007 as a Marketing Woman to Watch, Walker is chair of the ANA's Digital Marketing Committee and serves on the Ad Council's board. She is also a former chairman of the BPA board of directors. Throughout her career, Walker has earned numerous Effies, Gold MIXX for CRM, and Silver Anvil awards in public relations and media education honors, as well as the Nabisco President's Commendation for effectively translating marketing intelligence into media plans.

Prior to joining Mars Snackfood US in 2005, Walker was director of digital communications, advertising, and CRM at Kraft Foods from 2001 to 2005. In 1994, Walker served as media director and director of print services at Nabisco Inc. until 2000. She started her career at DMB&B and Young & Rubicam, where she worked in both marketing research and media services, supporting organizations such as the U.S. Army, Whitehall Robins, Procter & Gamble, and Mars.