Few industries have embraced the power of digital for marketing as wholeheartedly as entertainment. Likewise, few executives have promoted the interactive channel as in as dedicated and enthusiastic a way as Dwight Caines.
As president of worldwide digital marketing at Sony Pictures, Dwight Caines manages all strategic and creative aspects of digital campaign development for the studio's film titles across the globe. He leverages global digital media spending and institutional knowledge cross-divisionally, and drives the overall portal strategy for Sonypictures.com and Sonypictures.net. Caines also provides strategic oversight to Imageworks Interactive, Sony Pictures' full-service agency that specializes in the extension of entertainment brands in the digital space.
Caines has worked on over 200 digital campaigns, including promotional efforts for some of the biggest theatrical hits of modern times, including the "Spider-Man" franchise, "The Da Vinci Code", "Casino Royale", " Superbad", "District 9", "The Karate Kid", and "The Social Network". Certainly no small task, considering the challenges of bringing big-screen entertainment to fragmented, digitally distracted audiences.
But his expertise in digital extends beyond the entertainment vertical: In his first digital role, at JP Morgan Chase, Caines played an instrumental role in the development of the company's online banking business by launching and managing its first customer service center dedicated to internet banking clients. For his accomplishments in service excellence, Caines was nominated for the company's prestigious Excalibur Award.
An accomplished presenter and speaker at both digital and entertainment industry events, Caines' portfolio of work has earned him honors that include The Hollywood Reporter's Key Art Award, a Clio award and Webby Awards. This is also not the first time the iMedia community has felt compelled to recognize Caines' accomplishments: In 2009 Caines became the fifth marketer ever to receive the iMedia Visionary Marketer Award. In addition, he was recently accepted as a member of the Academy of Motion Picture Arts and Sciences.
The editorial team at iMedia Connection is proud to present the iMedia25 Class of 2010, compiled with the help of our 2009 honorees and our community of digital industry professionals. This list recognizes the accomplishments of key influencers in interactive marketing, who not only excel in their own business roles but are also able to execute on innovative ideas, share them with peers and consumers, and push this vital field to new levels of success and significance.