It was no surprise to anyone when Digitas promoted Lincoln Bjorkman to chief creative officer this summer. An integral part of Digitas' winning team since 2004, Bjorkman helmed creative responsibility for the agency's New York and Connecticut offices and one of its largest accounts, American Express. He sits on the Digitas senior leadership team, and he works with a range of other agency clients including Delta, Kraft, Samsung, and Comcast.
According to Bjorkman, "To ignore users is to fail... users can drive everything."
Prior to joining Digitas, Bjorkman worked at Y&R, and he was instrumental in forming Sierra Communications with four partners, a full-service marketing communications agency. He has also held positions as creative director at Ryan Partnership and Wunderman Cato Johnson (Y&R).
Bjorkman has won several awards, including REGGIE awards and honors at ECHO, NY Festivals, and PROMO Pro. His Digitas American Express team was short-listed this year for a Cannes Cyber Lion.
Fun facts: Bjorkman shares a U.S. patent for digital work developed on behalf of American Express, he wrote his Wesleyan thesis on Faulkner's short fiction, and he used to report for The Associate Press.
Backstory
The editorial team at iMedia Connection is proud to present the iMedia25 Class of 2010, compiled with the help of our 2009 honorees and our community of digital industry professionals. This list recognizes the accomplishments of key influencers in interactive marketing, who not only excel in their own business roles but are also able to execute on innovative ideas, share them with peers and consumers, and push this vital field to new levels of success and significance.
