You've got to love a traditional agency that is embracing its "digital makeover," and everywhere you look Arnold Worldwide is doing just that-- going on a digital hiring spree that's been documented by Adweek and DMNews, to name just a few.
But don't let the digital ramp-up fool you. Arnold has already done some really interesting work online. One subtle but effective piece of work was an extension of a 2008 Faces of Pride print campaign for Progressive Insurance. Aimed at the LGBT community, the digital campaign invited the community to share their pride through photos taken at live events and linked together via a Facebook group. The campaign attracted nearly 20,000 members.
Going beyond the metrics, Faces of Pride highlighted Arnold's ability to bring a sophisticated message to the web. But you don't have to take our word for it. The Ad Council and the NBA recently tapped ArnoldNYC for a multi-platform campaign to stop the use of anti-LGBT language. Here's the website, which features a real-time Twitter counter that tracks the use of hateful language.
Below is the 30-second spot.
Arnold Worldwide is a global agency, but it's headquartered in Boston.