Print Article: Band Digital

Band Digital


There's something inherent in the web's DNA that embraces random, sometimes silly mashups, like a Fish Vacuum.

But Fish Vacuums aren't the only mashup you'll learn about when you visit Band Digital's website. In fact, at the top of the agency's homepage, there is a game that lets you mashup two seemingly incongruous words to create things like a Paper Rainbow or a Coffee Balloon. (Note: In the next two months, the agency plans to launch a refreshed site that will not include the game.) Of course, there's also a portfolio of really great work on behalf of brand clients because -- sadly -- Monkey Tacos don't pay the bills.

What does pay the bills are campaigns like DEWmocracy, which Band helped launch so that Mountain Dew could leverage the passion of its fans to dream up a new soda. What's impressive -- aside from 56,000 user-generated videos -- is that the DEWmocracy concept is still in use, helping the soda brand reach a new generation of young people.

More recently, Band Digital helped Harley-Davidson remake its website in order to better showcase the brand's wide range of motorcycles. But what really makes the site roar is a one-two punch of inspiration and customization. Users can first visit an "inspiration gallery" to get the low-down on eye-popping customizations before they build their own bike with the easy-to-use "H-D1 Bike Builder" tool.

Band Digital has also helped Harley-Davidson connect with its growing base of female customers, creating the Women's Riders community, a site that provides a forum for women riders to share their stories and experiences.

Band Digital is based in Chicago, with offices in Philadelphia, Atlanta, and Los Angeles.