iMedia 25 - 2011 East Coast Agencies to Watch

Big Spaceship's Profile

Big Spaceship

Brooklyn

If you want to know what the most awesome thing ever is, you should probably ask the folks at Big Spaceship. After all, it's the agency behind an internet phenomenon called... wait for it... "Most Awesomest Thing Ever."

In a nutshell, "Most Awesomest Thing Ever" is simply an online voting forum where users can rank randomly awesome things like naps against other seemingly random things like ninjas in the kind of apples to oranges comparison that the web's legion of procrastinators love to kick around. Of course, if you weren't living under a rock this last year, you probably heard about "Most Awesomest Thing Ever" because it got media buzz in outlets ranging from G4's "Attack of the Show" to ABC News. Heck, even Ashton Kutcher tweeted, "hours of fun courtesy of RT bigspaceship."

Thankfully, if you want to know how to get Ashton Kutcher to tweet your next campaign, Big Spaceship isn't afraid to tell you. Or, at least, they're not afraid to share their insights on a really cool blog.

Of course, Big Spaceship also does some awesome work on behalf of brand clients. Last year, the agency created a curiously addicting Facebook game for Wrigley's Life Savers Gummies. Known as "Ring Shots," the game allows users to launch each of the five flavors high into the air. While each shot offers users the opportunity to upgrade their launchers -- and project the candies to greater heights -- the real brand payoff is that each candy has its own unique personality for users to engage with while they play.

 

But Big Spaceship's biggest candy hit seems to have come from its work for Skittles Fizzl'd Fruits. Rather than starting from scratch, the agency leveraged its previous work on Skittles.com, giving the site a makeover for the new flavor. The assets brought to bear range from the typical (Twitter, YouTube, user submissions) to the silly (a rainbow-colored spokesman known as Tube Sock). But the results were truly impressive, with more than 12 million "likes" on Facebook.

Big Spaceship blasts off from Brooklyn.

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