The most captivating stories are usually told around campfires, so with a name like Campfire, expectations are naturally high. Thankfully, the folks at this agency really know what they're talking about, and -- even better -- they're willing to share their insights to help lead digital forward.
Here's a clip of Mike Monello, co-founder and executive creative director at Campfire, speaking at length about transmedia story telling:
Babies, Buns And Buzzers: What 100 years of experiential entertainment can teach us about transmedia storytelling from Campfire on Vimeo.
Of course, it's not just about lecturing at Campfire. The agency has a lot of really compelling, attention-grabbing work. But one particularly ambitious campaign for Verizon FiOS stands out for its execution across multiple platforms, bringing together a clear message that resonates online and in the real world:
Verizon My Home 2.0 Case Study from Campfire on Vimeo.
Campfire is located in New York, but its stories exist everywhere.
