When the folks at Humongo talk about a road show, they aren't kidding around. Every summer since 2007, Humongo has been outfitting a van to travel across the country for a "rolling celebration of creativity and a demonstration of social media in action."
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One part B2B exploration of social media tools, trends, and tactics, and one part brand integration (sponsors include Sprint and Ford), "Humongo Nation" is a great example of how bold approaches can resonate with a wider audience.
At the same time, "Humongo Nation" is also a really smart way to keep the agency's team on the cutting edge of social media by literally taking them to a grass-roots level. And of course, like any good digital agency, the folks at Humongo are kind enough to share their insights on dedicated blogs (here and here) as well as other multimedia platforms.
Humongo Nation Miami from Humongo Nation on Vimeo.
When the Humongo team isn't on the road, it's operating out of its Danbury, Conn., offices. It is a Source Marketing/MDC Partners agency.
