Usually, digital is about what's happening right now. But with Black & Decker's microsite, NetPlus took a different approach, building an emotional connection to the brand with a web experience that spans 100 years of the company's history, while providing an opportunity for users to share their stories -- past and present -- about the brand. But if that sounds a little dry, it's not, because NetPlus also built a fun game that upped the excitement factor for users and scored the agency a Gold Addy Award and Silver Regional Addy. Dubbed Dustbuster Derby, the game puts users in the place of a bunny trying to outrun Black & Decker's classic Dustbuster tool, for an experience that's casually addictive and totally on brand.
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But it's not all fun and games at NetPlus. The agency also engineered an effective multi-channel campaign for Deb Shops, helping the girls' clothing retailer find a deeper connection with its customers through a spokesmodel search that let the social initiative grow out of questions the brand was already fielding from its customer base. NetPlus also found a strong way to connect the campaign to the lives of its customers by starting it during the traditional back-to-school period and bringing it to a finale during homecoming.
NetPlus is based outside of Philadelphia.
