iMedia 25 - 2011 East Coast Agencies to Watch

The iMedia 25 agency list recognizes the accomplishments of key agencies that have advanced interactive marketing through big ideas, brilliant creative, cutting-edge technology, and the passionate pursuit of excellence in the digital space. Collectively, these are some of the agencies that move, shape, and lead digital.

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Firstborn

Firstborn

New York

There's something powerful about engaging a publication's existing audience with content created just for them. And that's just what Urban Daddy tasked Firstborn to do for Chivas...Full Story
Flightpath

Flightpath

New York

You hear a lot about insights these days -- most of it hype -- but Flightpath's Insights blog really lives up to its name. First and foremost, the agency leads the conversation...Full Story
HUGE

HUGE

New York

Three hundred and fifty people work at HUGE, according to the front page of the agency's website. But while its workforce may not seem gigantic when compared to other shops...Full Story
Humongo

Humongo

Danbury, Conn.

When the folks at Humongo talk about a road show, they aren't kidding around. Every summer since 2007, Humongo has been outfitting a van to travel across the country for a...Full Story
IQ

IQ

Atlanta and New York

While IQ does a number of things really well, its strength is creating convincing 3-D graphics. IQ designed an immersive as a full-blown online experience for the Universal Orlando...Full Story
Last Exit

Last Exit

New York

While Last Exit does great work in a number of digital disciplines, the agency really shines when it comes to creating immersive graphics for rich media campaigns. But it's not just...Full Story
Lucky Branded Entertainment

Lucky Branded Entertainment

Brooklyn

Half agency, half production company, Lucky Branded Entertainment is a hybrid that's a little bit strange -- in a good way. After all, it takes a special brand of oddballs...Full Story
MartinJAY

MartinJAY

Troy, Mich.

Campaigns that spread virally usually come from agencies that have strong insights into how users really think. MartinJAY is one of those agencies...Full Story
Mullen

Mullen

Boston

There are two ways to think of digital -- as a distinct medium like TV, outdoor, and print, or as an overlay for how we view the world. Mullen is one of those agencies that...Full Story
NetPlus

NetPlus

Philadelphia

Usually, digital is about what's happening right now. But with Black & Decker's microsite, NetPlus took a different approach, building an emotional connection...Full Story