If MEA Digital is courting your business, there's a good chance Tamara Bousquet is running point. But Bousquet, a 14-year advertising veteran who started as a media planner at McCann Erickson, is as well known for bringing in new business as she is for overseeing major media initiatives for MEA clients, with a roster that includes Cars.com, L'Oreal, Oakley, Nickelodeon, Ray-Ban, and Mitsubishi, among others.
Bousquet's approach isn't limited to one aspect of media. Rather, she draws on experience earned from holding senior positions at The Digital Edge, the Martin Agency, Zenith Optimedia and OMD. The result is a holistic approach to media that reflects a deep understanding of the interplay between today's various media categories. Bousquet is an expert in media initiatives that run the gamut from affiliate, analytics, display, mobile, video, social, email, SEM, and SEO.
Bousquet is a regular speaker at industry events, often offering her thoughts on the changing role of today's agency. Recently, she has spoken at OMMA, the iMedia Agency Summit, and ad:tech. She is a graduate of the University of Denver, where she earned a degree in marketing with a minor in management.
Fun fact: Bousquet played college soccer at the University of Denver.
The editorial team at iMedia Connection is proud to present the iMedia25 Class of 2011, compiled with the help of our 2010 honorees and our community of digital industry professionals. This list recognizes the accomplishments of key influencers in interactive marketing, who not only excel in their own business roles but are also able to execute on innovative ideas, share them with peers and consumers, and push this vital field to new levels of success and significance.