Print Article: Digitaria

Digitaria


At Digitaria, digital is recognized at the only platform that allows for unique interactivity with the masses on a personal scale. That interactivity, according to the folks at Digitaria, is what creates meaningful connections between brands and consumers.

But forging those connections can happen anywhere.

To connect Qualcomm with attendees at the 2011 Consumer Electronics Show, Digitaria built "Everyone Connected." The concept combined touch-screen displays that invited people to share a picture of themselves and their mood on one of two giant Jumbotron screens next to the brand's booth. On the second screen, Digitaria projected related feeds with content from the attendees' various social networks like Facebook, Twitter, and Flickr. The screen also displayed results from a hashtag poll taken by attendees.

The end result was an engaging interactive experience that allowed Qualcomm to serve as the connection point for the larger conversations taking place at CES.

Closer to the desktop, Digitaria created the "Dunk Fresh" campaign for Subway, allowing the brand to insert itself into the excitement surrounding the 2011 NBA All-Star Game. To do that, Digitaria built a "Dunk Like Blake" app that allows users to map their photos on basketball star Blake Griffin and choose from one of his five high-flying slam dunks.

While the app itself is a lot of fun, what's most impressive is that Digitaria turned it around in about three weeks, allowing Subway to quickly cash in on the buzz surrounding the game.

To promote USA Network's "Psych," Digitaria created a mobile app that integrated with GetGlue, an entertainment-focused social network. The app allowed users to "check in" directly with GetGlue through the show and unlock exclusive, web-only content if they used keywords that appeared in one of the episodes. The app generated 6,000 downloads the first day it was available.  

Digitaria is based in San Diego. The agency was recently acquired by JWT.