Evolution Bureau isn't the sort of agency you hire to "gin up" a catchy message and push it out to the masses. Instead, it's the kind of agency that "develops tools, content, and social currency that inspires consumers to take your [brand's] message further."
But if that sounds like meaningless hype, it's not. Just ask Altoids, which commissioned this branded video that feels closer to a Lonely Island sketch than a marketing message.
But the "Altoids Curiously Strong" video doesn't end with a funny YouTube splash. Instead, a Facebook app allows users to get in on the fun and award friends with their own curiously strong awards, courtesy of the brand.
Taking a campaign that extra step seems to be a specialty for Evolution Bureau, which created "Mob the Rainbow" for Skittles. The campaign leveraged the brand's existing Facebook fans, but it took the idea of fandom one step further by encouraging the Skittles community to take collective action in the real world by asking users to send a Valentine to an unsuspecting parking enforcement officer in San Francisco. More than 45,000 brand advocates took Skittles up on the challenge.
Mob Case Study from Daniel Stein on Vimeo.
To help Nike promote its Zoom Kobe VI shoe around the 2011 NBA All-Star Game, Evolution Bureau created a digital rendering of the area outside of Los Angeles' famous Staples Center that allowed users to claim a physical space with a customized poster that featured them and Lakers' star Kobe Bryant. The area, dubbed "Town of Los Fearless," broke out of its digital confines during All-Star weekend when Nike projected user-created posters onto buildings around the "real" Los Angeles.
Evolution Bureau is based in San Francisco. It has worked with brands ranging from Pepsi to Toyota.