If you find yourself getting lost (in a good way) on the Heavenspot website, someone on the agency's design team is probably smiling. That's because Heavenspot excels at creating immersive experiences that foster a deep emotional connection to a brand -- an especially challenging assignment when the brand is a movie like Chris Nolan's "Inception."
Without giving away very much of the film, Heavenspot designed an interactive quiz that nailed the dream-driven tone of the movie. The quiz takes users through some standard psych questions (most pleasing color, a Rorschach test, etc.) and even invites them to draw a picture of their favorite memory. The answers are then analyzed, giving users an insight into their "type" of personality, and which character from the film they're most similar to.
For Disney's "Tron Legacy" -- a reboot of an established entertainment brand -- Heavenspot created a website that literally puts users into the movie experience. After answering a few questions to create the appropriate avatar, users are free to roam the vast "Grid" that comes as close to mimicking the movie experience as possible. A slew of hidden "Easter Eggs" keep the site fresh and engaging for users who want to dig deep into the "Tron Legacy" experience.
The agency's work on "Tron Legacy" was nominated for a 2011 Webby.
While most Heavenspot clients are entertainment brands, the agency also works with companies well outside of Hollywood's sphere. Last year, Heavenspot redesigned Quiznos.com with two goals in mind: create a website that wouldn't feel out-of-date within six months, and make it user-friendly enough for the brand's marketing team to easily update content. While only time will tell if Heavenspot met the first goal, the site's "Lunch Break" section provides a forum for silly distractions like casual games and animated videos. There's even a lively "Mmmmm Blog," that pulls conversations from the brand's Facebook page onto the site.
Heavenspot is based in Los Angeles.
