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When the client is the creative one, it can be hard to take the ball and run with it. But as a creative shop that services entertainment brands, Jetset Studios has built a reputation for being able to break off the most marketable aspects of a media property and turn them into their own digital experience.
Sometimes that experience plays out on Facebook, where Jetset created an app that lets users help keep a vampire (the lead character in the Overture Films movie "Let Me In") alive by feeding her their friends. The app then generates newspaper reports to help build momentum for the campaign.
For Universal's "Get Him to the Greek," Jetset launched a slew of microsites to build out an entire world that revolves around fictional rocker Aldous Snow. The result was a convincing monument to Snow's massive ego, which is in turn a driving comedic force throughout the film. But what's most impressive is that the sites make the case for Snow's stardom without letting the joke go stale.
For TNT's "The Closer," Jetset produced a microsite that riffed off the show's iconic star to create an interactive interrogation scene that put users in the suspect's chair.
Recently, the agency created a mock PSA for the Sony film "Friends With Benefits," asking users to donate their Facebook status to call attention to the fact that social networks fail to recognize the kind of casual relationships portrayed in the movie. The tongue-in-cheek video has garnered more than 100,000 views on YouTube, and the campaign caught the attention of media outlets ranging from MTV to The Huffington Post.
Jetset Studios is based in Los Angeles. The agency has worked for most of the major entertainment brands, including Fox, DreamWorks, and Warner Bros.
Culver City, Calif.
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