Describing itself as an "internet presence management firm," Red Door Interactive has positioned itself as a digital-savvy partner for a wide array of brands. In terms of nuts and bolts, that means Red Door specializes in technology integration, online marketing, web traffic analysis, search engine optimization, website content updates, and website design. But Red Door also believes that digital "lives within the wider world," which means it offers a lot of the services of a traditional agency.
Working on behalf of Souplantation & Sweet Tomatoes Restaurants, Red Door helped breathe new life into the brand's website by marrying customer and agency insights to create a much more interactive, engaging experience. To do that, Red Door built an easy-to-search "Fresh Ideas Blog" that gives users suggestions on how to change up their dining experience, while providing the brand with a forum for customer suggestions. (The blog garnered more than 4,000 comments in a single week when the brand ran a St. Patrick's Day contest called "Eat Your Greens.") To foster engagement around the brand's family appeal, Red Door created "Sprouts Only," a kid-centric section of the site that features the "Spud Man" casual game as well as branded coloring sheets, puzzles, and an activity book. At the same time, Red Door also beefed up the brand's loyalty program by revamping the signup form for "Club Veg" with an emphasis on making local connections with users. (The brand added 77,000 new subscribers in a single month.)
In total, the redesign gave the brand a 220 percent increase in returning visitors, as well as a 17 percent bump in total new visits.
But while Red Door often finds itself revamping a brand's website, the agency's abilities extend to other channels as well.
For women's clothing retailer Charlotte Russe, Red Door created a QR code campaign to market the brand's "Free Bling" promotion. Starting with an in-store call-to-action to either "like" or follow the retailer on Facebook or Twitter (respectively), the QR code helped the brand reach younger, mobile-savvy consumers who had a chance to interact and connect with Charlotte Russe's social sites from the mobile landing page before leaving the store. Users who participated in the campaign were rewarded with free bling.
Red Door also used QR codes to great effect on behalf of Internet security provider ESET, which wanted to make a splash at SXSW. But rather than simply placing the QR codes around the festival, Red Door used them as a mobile scavenger hunt to drive foot traffic to the brand's installations at the festival.
Red Door Interactive has offices in San Diego, Carlsbad, and Denver. In 2010, both Ad Age and Inc. Magazine named the agency a "best place to work." The agency has worked for Intuit, PETCO, and Overstock.com, to name a few.
