With many traditional firms in a state of flux these days, a lot of agencies have sought to redefine themselves using the kind of jargon that's become all too common since the dawn of Web 2.0. Thankfully, StruckAxiom isn't all that concerned with the agency label (or any other label for that matter). Instead, it likes to focus on the why. As in, "why do we do what we do?" The answer, according to the agency, is quite simple: StruckAxiom likes to make things greater than they are.
Bringing the concept of "greater than" to TCBY, StruckAxiom helped the frozen yogurt purveyor refresh its brand with a new website that mimics the in-store experience (minus the tasty, frozen treat). To do that, StruckAxiom created a digital interface that lets users "swirl" their own yogurt creations by sliding their mouse. When they're done swirling their yogurt, users can share their creation with friends via Twitter and Facebook.
To promote the DreamWorks film "How to Train Your Dragon," StruckAxiom tapped into the often annoying problem of online "flame wars" with a Flash overlay that let users "flame" their friends' Facebook pages.
To build on the appeal of Chevy's Max & Al characters (launched in 2010), StruckAxiom created a nostalgic, eight-bit casual game for Facebook and the iPhone. While casual games are nothing new, the game's voices and sound effects give it a boost above the competition, and it certainly delivers on the agency's promise to take something and make it greater.
Max & Al's Heavy-Duty Promo from StruckAxiom on Vimeo.
StruckAxiom has also worked for Quaker Oats, Porsche, Utah's Office of Tourism, to name a few. The agency is based in Salt Lake City, with additional offices in Portland, Los Angeles, and New York City.
