These days, brands can't simply rely on advertising to connect with consumers. They need more, even if they can't quite put their finger on what more really means. For imc2, more is about using all platforms to build authentic relationships. To do that, the agency leverages the talents of a staff that describes itself thusly: "We're believers and connectors. And we're also performers." For clients, that means purpose-driven work that emanates from the heart and soul of the brand. But it also means working with an agency that prides itself on its unique model, which emphasizes trusting long-term relationships as much as short-term transactions. The agency gives a brief overview of its "ME+YOU" concept on its website, and its founder, Doug Levy, is also the author of "Winning in the Relationship Era," a book that offers a more in-depth analysis of the same topic.
Putting theory into practice, imc2 helped Secret Deodorant connect with female consumers by honing in on the brand's core message -- to help women be more fearless -- and finding ways to take that message across the web. Using video and a Facebook page, imc2 helped insert Secret into an ongoing conversation about why the Winter Olympics didn't include a women's ski jumping event.
Building on the same core concept, imc2 found another way to authentically insert Secret into the conversation with a "Mean Stinks" campaign that encouraged women to "take out the trash talk."
Taking that same approach to RadioShack, imc2 helped position the brand as a resource for its customers -- heroes in a world with endless technology possibilities. But to raise the stakes, imc2 helped RadioShack invite consumers to join the fight against cancer. For each person who put the number 28 -- to represent the 28 million people fighting cancer -- as their Facebook profile picture, RadioShack donated $1 to LIVESTRONG. The campaign has raised more than $4 million.
imc2 is headquartered in Dallas, with offices in New York and Philadelphia. The agency has worked for Diet Coke, Pizza Hut, OMNI Hotels, and more.
