Cool can be an ambiguous -- and overused -- descriptor of an agency's work. But helping brands find their inner cool -- and connect with consumers -- is Odopod's specialty.
To help Sony sell its PIIQ headphones, Odopod recently redesigned the product's consumer site with a slick interface that blends social media and e-commerce. The site's clean layout emphasizes large, glossy product displays with easy-to-toggle buttons that let users seamlessly and dynamically browse the various headphones styles while learning more about the technology that sets the products apart. The result is an experience that appeals equally to fashion-conscious youths and audiophiles alike, which is key because Sony's core audience is passionate on both fronts.
To help bring the product home and make sure that the site appeals to the street-style sensibilities of today's youths, Odopod also integrated Facebook commenting for each product and matched each pair of headphones with a clothing suggestion.
Lastly, Odopod connected the emotional appeal of the product to broader aspects of youth culture by featuring brief profiles from the brand's skate team. However, each profile works in a subtle, authentic way by forgoing over-the-top product placement and aggressive ad copy in favor of a more genuine approach.
To help Sony promote a futuristic, internet-enabled television, Odopod created a digital showcase that highlights the device's interactivity through both the content on the screen and hidden animations that tie into features of the product.
While it may seem like a relatively straightforward task to position two already enticing consumer electronic products as cool, Odopod showed that it really understands how to wow -- and engage -- users with the work it did on behalf of The California Academy of Sciences.
Using The California Academy of Sciences Golden Gate Park location to set it apart, Odopod created an interactive mobile app that literally brings the brand's natural setting to life with a digital field guide. To foster engagement and help the app grow beyond its initial design, Odopod went the extra mile and created a "Sightings" feature that allows users to upload photos of plant and animal life they spot in the park.
Odopod is based in San Francisco. The agency has worked for Tesla Motors, Sony, EA, Google, and IWC, to name just a few.
