iMedia 25 - 2012 Internet Marketing Leaders and Innovators

Chloe Hampton's Profile

Chloe Hampton

Associate Director, Mobile Strategy and Services, Starwood Hotels & Resorts Worldwide Inc.

Chloe Hampton describes herself as "a passionate mobile strategist with a lean toward technology." And that passion is certainly serving her well in her role as associate director of mobile strategy and services for Starwood Hotels & Resorts Worldwide.

Hampton says her proudest professional achievement over the past year has been the launch of the new SPG App for iPhone. "This app is among the first ever to be state aware -- that is, it transitions with our guests as they travel through their journeys with Starwood," she says. "It's been a game-changer, not only for our members and guests, but also for the travel industry."

Hampton led the vision, the effort, and the team to get the SPG App into market. "The most satisfying part about having launched this caliber of app is having users come up to me and share their detailed interactions with the app," she says. "The improvement to their travel experience brought to life by this app is the most gratifying part of all." Most recently, the SPG App has been developed and deployed for Android.

Prior to joining Starwood in 2007, Hampton was a senior project manager at Action Online Technologies, where she handled new business development and account management for more than 400 different clients worldwide.

You can follow Hampton on Twitter at @chloejhampton.

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The editorial team at iMedia Connection is proud to present the iMedia 25 Class of 2012, compiled with the help of our 2011 honorees and our community of digital industry professionals. This list recognizes the accomplishments of key influencers in interactive marketing, who not only excel in their own business roles but are also able to execute on innovative ideas, share them with peers and consumers, and push this vital field to new levels of success and significance.