iMedia 25 - 2012 Brands Pioneering Online Video

It's not hard to get someone to click on a link that promises babies on roller blades -- the curiosity factor alone should be worth a million views. But Evian's "Live Young" campaign doesn't just trade on our curiosity. Launched in 2009, Evian's hip-hop-loving rollerblading babies have earned more than 49 million views, according to Visible Measures, proving that the campaign is not only popular, but worth watching over and over again.

But while those babies have gotten Evian a lot of attention, the brand has also scored big with follow-ups featuring adults, who help bring home the message that Evian is part of a healthy, youthful lifestyle.

The "Live Young" campaign also gave Evian a platform for user submissions on the "Let's Baby Dance" site. Featuring an annoyingly addictive techno beat, the site boasts the world's longest music video (six hours and counting!), with pictures of real-life users who pasted their heads on top of the Evian baby body.

Agency: BETC Euro RSCG

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