iMedia 25 - 2013 Brands Redefining Content Marketing

The Brands Redefining Content Marketing list recognizes brands that are making innovative use of content in their marketing efforts. Going beyond simple blogs and social media posts, these brands are committed to creating and promoting unique methods of storytelling around their products and services. These are the brands that lead the field of content marketing.

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If you had to sum up Air New Zealand's content strategy in a single word, it would have to be "practical." Recently, the airline put together an in-flight focus group...Full Story
Everyone loves ice cream. So rather than inventing a contrived content strategy, Ben & Jerry's kept it simple by asking its fans to post pictures on Instagram...Full Story


While a lot brands preach the think like a publisher mantra, BMW proves that you can also achieve great content marketing by working with a publisher. Here's a look at...Full Story
Campbell's Soup is going big and young with content marketing, using everything from music to humor to get Millennials hooked on Campbell's Go, a new line of microwavable soups...Full Story
Cisco makes technology that touches just about every industry, so it shouldn't be a surprise that the brand's content strategy is so diverse. In fact, the company is so dedicated...Full Story
When it comes to talking about a content marketing strategy, few brands are as candid as Coca-Cola, which sees the world as "liquid and linked," a catchphrase that speaks to...Full Story
Throughout the '80s and '90s, long before we began talking about content marketing, there was Dunkin' Donuts, a brand that climbed to the very top of pop culture by straddling the...Full Story
Visitors to General Mills' LiveBetterAmerica could be forgiven for thinking that it's a HuffPo health site in the AOL network. After all, the site doesn't scream branded content...Full Story
Guitar Center doesn't get a lot of press for its content marketing, but that doesn't mean the brand isn't effective. In fact, the brand's YouTube Channel is a hub for music content...Full Story
Here's how Heineken USA CMO Lesya Lysyj describes the importance of content marketing: "It's a huge race to become the king of content...Full Story