Everyday it gets just a little bit harder to break through the clutter online. But every day, The Visionaire Group manages to rise to the occasion.
To promote A&E's "Fugitive Chronicles," the agency broke through the clutter with a distracting (in a good way) New York Times homepage takeover. When users loaded the page, they saw video of a fugitive in the top banner slot being chased by a police helicopter, and after a moment's hesitation, he "climbs" down to the second banner position. From there, he's off and running, eventually landing in a banner spot that just happens to have a getaway car. Once the fugitive is gone, all banners change to the show's logo, explaining the reason for the distraction. It's a clever idea and a pleasant (on brand) alternative to the more disruptive roadblocks you typically see.
To promote "Kung Fu Panda 2" for DreamWorks, The Visionaire Group took its clutter-breaking expertise to the next level. Starting with a video of Jack Black practicing the film's signature catchphrase (skadoosh), the ad enticed users to click for a more "epic" experience. Once they click, users are transported to a special YouTube page where they can grab, drag, and fling content at the loveable panda.
The Visionaire Group is based in Los Angeles. Recent projects include campaigns for "Fast Five" and "Assassin's Creed," as well as work with companies including Pepsi, American Eagle, and Mattel.