iMedia Agency Awards 2011

Ignition Interactive

Digital Boutique Agency of the Year

Ignition Interactive

Like any Los Angeles-based boutique agency, Ignition Interactive has a portfolio rich with entertainment clients. But what sets Ignition apart is the fact that its work is often just as entertaining as the content it's been hired to promote.

To help Lionsgate make a big splash at this year's Comic-Con, Ignition and the studio created a giant "TouchWall." With six total screens, the 10-foot by 11-foot interactive TouchWall allowed Lionsgate to build a physical connection between its films and the fans. Just as it important, it wowed the crowds at Comic-Con, setting the studio apart at a venue where competition between entertainment brands is fierce.

To draw audiences into the world of "Happy Feet 2," Ignition developed an easy-to-use app that allowed users to connect with the film's characters by creating their own music beats for the penguins to dance to. Ignition further engaged users with a tool that allowed them to create a custom dance for two 3D penguins. While the app was primarily aimed at kids, the agency reported that adults also engaged with the campaign at a high rate.

Recently, Ignition Interactive has worked on campaigns for "The Hunger Games," "The Grey," and "Man on a Ledge."

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*The iMedia Agency Awards results were based on nominations and votes submitted by readers and the iMedia Summits community.