iMedia Agency Awards 2011

Media Storm

Best Agency for Video

Media Storm

The Media Storm motto is simple: "We make brands entertaining." To do that, this small, but fast-growing independent agency cleverly blends insightful media buys with top-shelf creative produced by Maude, a boutique subsidiary Media Storm launched in 2008.

One of the best examples of the Media Storm approach is a multimedia widget for MTV's Movie Awards that engaged users with a wide range of content and set the show apart from a relatively crowded field of competitors.

Media Storm maxed out the entertaining possibilities of the Flip Video brand by building an entire campaign around user-generated videos made on (what else?) the Flip camera. With Media Storm's encouragement -- and a few carefully seeded celebrity videos -- users flipped for the campaign and the brand doubled its market share during the pivotal holiday shopping season.

Media Storm's client list includes broadcast, cable, consumer electronics, and film properties including The Academy of Motion Picture Arts & Sciences, FX Network, Food Network, Fox, NBCU Movies On Demand, and 20th Century Fox.

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*The iMedia Agency Awards results were based on nominations and votes submitted by iMediaConnection.com readers and the iMedia Summits community.

 

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