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Big name brands regularly turn to iProspect to help with their search initiatives, so it's little wonder that voters chose the agency as No. 1 in the search category. But brand clients aren't what sets iProspect apart. Where most search agencies rattle off their expertise in SEO and SEM, iProspect stresses a genuine partnership with its clients, emphasizing a long-term strategy designed to grow business over time and adapt as technology and client needs change.
Approaching clients outside the confines of traditional agency silos, iProspect uses its search acumen to tie together a wide range of media initiatives. Often times, that means iProspect teams will work closely with social media, display, and mobile.
For Gap, iProspect helped the retailer drill down with Google Site Links in an effort to better understand the impact of increased share of voice on click-through-rate, conversion rate, and demand on SEM campaigns. Over a three-month period, iProspect analysis helped Gap achieve a 54 percent lift in demand.
Using its background to adapt to the intersection of search and mobile, iProspect has taken the lead, pioneering that platform for both paid search advertising and SEO. Early on, iProspect helped clients like Neiman Marcus experiment with mobile advertising by creating a strategy that allowed the brand to compare mobile results with those from desktop campaigns. And showing that it's capable of bringing it all together, iProspect helped relaunch Talbots.com toward a younger demographic by integrating search, social, and paid media. That campaign saw a 56 percent increase in conversions while the client enjoyed a 53 percent drop in cost per click.
Converse, Ramada, and Nutrisystem are just a few of iProspect's many clients.
*The iMedia Agency Awards results were based on nominations and votes submitted by iMediaConnection.com readers and the iMedia Summits community.
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