iMedia Breakthrough Summit: Next Wave

Viddy
Brand Engagement and Awareness

Viddy

Venice, Calif.

This is the winner!

Executive summary
Viddy is a social mobile application that makes it easy to capture, produce, and share 15-second video clips, giving users the ability to share live action moments with their social media audiences -- from anywhere -- and in a cinematic, professional looking format. Launched to the public in April 2011 on iOS, to date, the app has been downloaded by 800,000 users.

Leading the market in social mobile apps, Viddy was recently named one of 14 startups to watch in Los Angeles by Business Insider, and was featured in The New York Times' Gadgetwise blog and Wall Street Journal's Digits blog as the top choice among video apps to create and apply filters to video clips on a smartphone.

With Viddy, users can transform raw mobile video into visually stunning clips with the tap of a finger. Pre-bundled, one-click post production packages add visual effects, graphics, transitions, color correction and an audio track. The result is a beautifully produced video with a cinematic look. Add titles or tags, and use geo-location (Foursquare), to share on social networks (Facebook, Twitter, YouTube and Tumblr), text or email a link to your video, or use the embed code to share short video on blogs and websites -- all without bogging down iPhone memory with mega-sized video clips.

The creative possibilities are endless -- bands source music videos from Viddy followers, athletes offer fitness tips, stylists shoot and edit a clip for a lookbook, friends re-tell a hilarious joke or share "video postcards" from their vacations. Notable users include celebrities Paris Hilton, Stacy Keibler, Jenna Elfman, Eliza Dushku and Bill Cosby; athletes Terrell Owens, Warren Sapp, Chad Ochocinco and former Olympic gold medalist Apolo Ohno; musicians Snoop Dogg, Panic! At the Disco, Incubus and Plain White T's; and Internet Personalities iJustine and Bradman TV.

Leading the market in social mobile apps, Viddy was recently named one of 14 startups to watch in Los Angeles by Business Insider, and was featured in The New York Times' Gadgetwise blog and Wall Street Journal's Digits blog as a top choice among video apps to create and apply filters to video clips on a smartphone. Currently in development are applications for Blackberry, Google Android and Windows Mobile devices.

Viddy is free to download from the Apple iTunes app store and supports cameras on the iPhone 3GS and 4G. Download Viddy here, in the iTunes store.

Company description
Viddy's vision is to entertain and connect people around the world by empowering mobile users to capture, beautify and share meaningful video. Launched to the public in April 2011, Viddy is a mobile social video iOS application that enables users to shoot, beautify and share 15-second video clips using Adobe and Final Cut style visual effects pre-bundled into one-click production packages, similar to an Instagram filter -- for video.

Special effects include graphics, color correction and audio tracks. Production pack options include Black & White, Crystal, Hued, Vintage, Junkd, and 3D. Users can add titles, tags, and geo-location with Foursquare and share via the Viddy network, Facebook, Twitter, YouTube, Tumblr or a personal website with the new embed codes now available in version 1.3. Soon to launch are further branded artist production packs and filters. Viddy completed an initial $1.6 million first round financing from Battery Ventures, Bessemer Ventures, Qualcomm and Angel investors including Jarl Mohn and early team members from YouTube. Imagined and created in the Matrix building in Venice, California, Viddy was founded by JJ Aguhob and Brett O'Brien.

Find us on the web at: http://viddy.com/; on Facebook at: http://facebook.com/viddyinc; on Twitter at: http://twitter.com/viddyinc; and posting live to Viddy at: http://viddy.com/teamviddy.

 

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