BuzzTable was founded by four friends-turned-business-partners who were tired of being tethered to the crowded lobby of a restaurant while waiting for a table. John Brennan is heading up the development team and has experience working at Microsoft and the US Department of Defense. John Williams and Warner Siebert have extensive experience working with local and national advertisers at Heart Broadcasting and Clear Channel Communications. Mike Cerrone rounds out the team as a CPA who was formerly an analyst at LPL Financial. All members of BuzzTable's executive team have also founded previous startups: Brennan built OpenAction, a visualization software that assists in the transparency of non-profits; Williams, Siebert, and Cerrone all founded Branded Evolution, a consultancy focused on assisting early-stage tech companies transact with brands and agencies.
BuzzTable is a mobile wait list management system for restaurants. The company is replacing costly pager systems with an SMS-based notification system.
BuzzTable is targeting the over 235,000 full-service restaurants in the United States, specifically those that experience significant waits. Restaurants that use pager systems are paying absorbent amounts to replace lost and broken pagers, some instances being more than $6,000 per year. In addition to solving this problem, we are also giving restaurants the ability to re-market to their customers by sending notifications and promotions that prompt purchases during their wait time. Brands and marketers can take advantage of a very unique period where consumers are primed to make a purchase.
The product is complete and is currently operational at a number of restaurants in New York City.