DoubleRecall Intro from DoubleRecall on Vimeo.
Executive summary
DoubleRecall is an advertising platform for the web and for mobile apps. We roll out digital brand-building campaigns that are actually memorable and even fun. DoubleRecall is a product that requires users to read an ad and then prove that they have read it. Advertisers get more value for their money, because users read their messages. Publishers get 12 times better monetization compared to banners.
DoubleRecall is addressing three problems.
1. Brand recognition is boosted and advertisers are happy with more bang for their buck;
2. Web site and mobile app monetization where publishers and developers are happy with monetizing without a pay wall and in-app purchases;
3. Readers can get cleaner banner free premium content without paying hard cash for it.
Company description
DoubleRecall was chosen out of 2000 applicants to be part of the technology seed program called YCombinator after launching in Europe with tremendous traction in the market. DoubleRecall is an advertising platform developed for mobile and web to increase brand engagement, and allow real time campaigns for publishers and advertisers in an innovative way. In creating a simple way for users to engage in premium content, they are providing an advertising model of the future.
DoubleRecall is available for the web, tablets, and on IOS and Android Apps.
Headquartered in the US in Palo Alto, Calif. and with offices in Europe and the Middle East, DoubleRecall is seed funded by Y Combinator in the summer of 2011.
