Executive summary
Business decisions are moving faster. Which means that companies can't always afford to wait for weeks or months to get insights from their target customers. What they do need is immediate feedback on concept optimization, brand identity, web content, and advertising testing initiatives. GutCheck is here to solve that problem.

What Is GutCheck?
Online qualitative research solution that connects a business real time with one-on-one online interviews with targeted consumers through a proprietary panel. Businesses can choose their target audience and custom questions to ask and our technology will find them people to connect with instantly. With respondents from the same sources that the Fortune 500 uses on a weekly basis.

Businesses can connect with consumers in three easy methods:

Do it yourself method
Companies can use the tool on their own at times most convenient for them. We provide the respondents real time to answer questions.

Do it for me method
For companies stretched for time, we can provide easy moderating services and deliver insights results within 48 hours.

On demand panels
For larger companies, combining convenience, and control is a must. We provide an easy way for multiple users at the same company to leverage our technology simultaneously, and the ability to integrate directly with their internal methodologies.

Whatever the preference, GutCheck can make finding consumer insights easy and affordable for businesses of all sizes everywhere.

Company description
GutCheck is a Denver based company founded on the belief that market research should be accessible, efficient and available for all.

The company formed in January 2010 and quickly discovered an opportunity to develop a qualitative research tool that provides on-demand access to target customers -- for the purpose of real time interviews. We officially launched to the public in March 2011.

The premise behind the technology was that business people do not always have the time to connect with their target. Traditional qualitative methods such as in-depth interviews or focus groups can take weeks or months to plan and complete. Too often, that waiting period may mean missing a window of opportunity.

Our tool and surrounding services focus on the benefits of speed, flexibility and control for the user.

• Speed: Finding a target customer in a few minutes, and being able to instantly connect with that target allows customers to create ideas on the fly -- and validate concepts as they are created.
  
  
• Flexibility: Our technology allows customers to be able to conduct research in the most convenient manner. We adapt to customer needs, whether they are a small firm needing to do quick and cost-effective projects, or a Fortune 500 client needing to combine Do It Yourself and Do It For Me approaches, depending on the given time frame and priorities.
  
  
• Control: We recognize that customers all have unique approaches for conducting research. Therefore, we allow them to be in the driver seat with our technology and easily adapt it to work with their methodology.

As we broaden our offerings, we look to match our portfolio expansion with how our current and prospective customers guide us with their growing challenges of making research more accessible, efficient and available.