Executive summary
MomentFeed is NORAD for Location-Based Services (LBS): A global, location-based analytics, campaign management, and social CRM service (SaaS) for companies with over 20 locations to manage. The MomentFeed platform enables companies to monitor consumer engagement activity; launch, measure, and optimize LBS campaigns; and maintain customer relationships via Foursquare, Facebook, Gowalla, and Twitter Places across hundreds or thousands of locations through an integrated, web-based solution. This includes the ability to monitor competitor locations for the purpose of benchmarking and business intelligence.
The smartphone has revolutionized the way consumers interact with the world around them. Platforms like Foursquare, Facebook, and Gowalla represent a new frontier in marketing, loyalty, and customer relations. These emerging technologies offer new ways to reach, segment, and engage consumers at the moment they are closest to brands' brick-and-mortar locations.
The challenge for marketers however lies in managing this presence. With millions of consumers "checking-in" and sharing location-specific content via multiple LBS platforms across hundreds or even thousands of locations, marketers are faced with a big challenge. How can companies measure, understand, and respond to these location-based engagements in a way that is both simple and scalable? MomentFeed solves this problem by allowing companies to efficiently monitor and measure location-based engagements and connect with consumers in the moment -- the moment when they are both present and engaged in this exciting channel.
The market opportunity here is significant. Fueled by the rapid growth in smartphone penetration, the LBS market is expected to grow to $21 billion by 2015 (Global Industry Analysts). The location-based analytics market alone is expected to be worth $9 billion in five years (ABI Research). As the first-of-its-kind analytics and campaign-management solution in the LBS space, MomentFeed is uniquely positioned to capitalize on this market.
The MomentFeed platform is currently available in private beta to brands and agencies managing 20 or more locations.
Company description
Led by Founder and CEO Rob Reed, the MomentFeed team consists of an experienced group of marketing and technology executives who believe the nexus of social, local, and mobile (SoLoMo) amounts to the Holy Grail of marketing.
This past June, MomentFeed secured $1.2 million in Series AA financing. The round was led by DFJ Frontier of Los Angeles, Calif. and DFJ JAIC of Menlo Park, Calif. and Tokyo. Both firms are part of the DFJ Network. Also participating in the round were Gold Hill Capital of San Jose, Calif. and angel investors Gil Elbaz (Founder/CEO, Factual), Auren Hoffman (Founder/CEO, Rapleaf), and Walter Kortschak (Former Managing Partner, Summit Partners).
The company is based in Santa Monica, Calif.
