Executive summary
TapIt! is a mobile ad network that is defining brand performance in mobile marketing by taking an objective and results based approach.
Its founders Giancarlo Maniaci and Justin Barr have deep roots in traditional and performance based advertising, and have leveraged their combined experiences to bring a new era of mobile advertising to advertisers, enabling measurement, management and assurance of mobile campaigns.
Their realization for a need of track able and efficient mobile advertising for brand advertisers was spawned from their need to extract results from mobile campaigns "post" click. Their technology goes beyond the current market for mobile solutions, and empowers advertisers to gain the true value of mobile advertising.
Company description
Founded on the core principles of eliminating the "Black Box" of Mobile Advertising,
TapIt! has created a marketplace for advertisers with an emphasis on "Brand Performance" and eradicating the perception that performance mobile marketing is simply delivering clicks to advertisers, rather than results.
Rather than focusing on delivering and measuring performance on a cost per click, TapIt! provides a broad range of automated optimization technology, including creatives, landing pages, ad placements and targeting optimization. This creates more effective, manageable and measureable results for our advertisers desired KPIs. Further, TapIt! offers extensive creative services to help translate specific business and performance objectives into more effective ad copy and creative.
So let's cut through all the "buzz" words and focus on what advertisers care for most, results.
