Executive summary
Let's Gift It eliminates the group gift organizer's pain of procuring the gift, inviting contributors, managing IOUs, and awkward collection of money from friends, family, and coworkers.

At the same time, online retailers are working to sell more products and acquire new customers. The capability for a retailer to tap into the collective purchasing power of a group is an emerging trend in online retail. The challenge here is that very little exists in the virtual market to enrich and power the social gifting experience leaving money on the table.

Let's Gift It developed a consumer web and Facebook application that facilitates the creation of a group gift, contributor management, fund collection, and gift procurement. Group gifting with Lets Gift It is simple: create, invite, and contribute.

We developed a platform for social gifting, enabling online retailers the capability to allow multiple contributions towards high ticket items on their registry, wish-list and product pages. By socializing the buying experience and lowering perceived price points for high ticket/high margin products, we help online retailers generate incremental revenue and increase average order value by allowing people to buy who previously wouldn't have had money to do so.

Let's Gift It is comprised of a highly experienced and successful executive and technological team with a distinguished history of building startups and transforming large companies like Yahoo.

Ryan O'Donnell, CEO and Founder: As CEO and Chairman of the Board, Ryan leads Let's Gift It in the areas of sales, product strategy, business development, and marketing communications.

Most recently, Ryan co-founded MainStreetSocial after he served as Director of International Client Services for Yahoo! (via Right Media acquisition), where he was responsible for managing client teams and operations at the Internet's leading exchange for the buying and selling of display ads.

Ryan holds a degree in Marketing with an International Business concentration from Kent State University and has over 8 years of experience building online technologies and marketplaces.

Marco DiDomenico, CTO and Founder: As the Chief Technology Officer and Board Member, Marco is responsible for managing all of Lets Gift It's product development, architecture, and design.

Marco brings more than 10 years of software development and UX experience to the company. He has held management and CTO responsibilities for several web startups.

Company description
Let's Gift It is a platform for social gifting, enabling online retailers the capability to allow a multiple contributions towards high ticket items on their registry, wish-list and product pages. By socializing the buying experience and lowering perceived price points for high ticket, or high margin, products, we help online retailers generate incremental revenue and increase average order value by allowing people to buy who previously wouldn't have had money to do so.

Online, non-virtual gifting is 10 percent of a $192 billion eCommerce market. Group gifting represents a $2 billion market supported by only 2 percent penetration of group gift capability among the IR Top 500 retailers. We offer our customers a patent-pending, fully integrated checkout solution and a social marketing tool with real revenue on the backend. We are thrilled today to announce our FIRST retail client, number 45 on the Internet Retailer top 500 list, generating more than $450 million dollars a year in online sales... 1800FLOWERS.com. 1800FLOWERS has long been a pioneer in the eCommerce, and they tapped Let's Gift It to power their first ever group gift functionality to enhance their customer experience, conversion, and group buy capabilities.