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We've come a long way since the early days of e-commerce. Arguably, we could just drop the "e" since so much of our shopping experience today takes place online. As a result, brands are increasingly turning to agencies to manage and innovate the shopping experience with digital tools. But as Possible proved this year, digital innovation doesn't just mean optimizing a website. To help Macy's sell cosmetics across brand, Possible re-imagined the cosmetics counter for the digital age, building an in-store experience that marries the best of online shopping and research with the physical world.
But Possible isn't just pioneering the next generation of in-store, it's also sharing its expertise with the larger community by leading discussions on how mobile, augmented reality, and other emerging technologies are changing commerce forever. At the same time, the agency is working to help consumer packaged goods brands like Folgers reach customers outside the store with custom landing pages that click through to online retailers.
Possible has worked for clients that include E! Online, Canon, ConAgra Foods, and Procter & Gamble, to name a few.
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1 5 ad technologies that will be dead in 5 years
2 The best social media campaigns of 2013
3 The most meaningless (and hilarious) job titles on LinkedIn
4 6 signs your agency is dying
5 8 types of problem clients (and how to handle them)