iMedia Agency Awards 2012

iProspect

Best Agency for Performance Marketing

iProspect

In a way, all great marketing is performance marketing. But this category recognizes the agencies that are especially adept at producing effective marketing strategies based upon a clear understanding of how their client's business works. Often that means demonstrating a superior ability to differentiate their clients from the crowd, effectively target consumers, and accurately measuring outcomes -- three things the team at iProspect excels at.

For luxury hotel operator Mandarin Oriental, iProspect used geo-targeting, ads in multiple languages, and a keen understanding of the brand's audience to drive Latin American travelers to make reservations at the chain's Miami location. The pitch worked, and Mandarin Oriental saw a 24 percent increase in revenue and an 11 percent uptick in bookings.

For adidas, iProspect leveraged its long-running relationship with the shoe brand to develop a model that allowed the brand to more accurately track mobile's ability to drive in-store sales. The process married location-based extensions of search ads with a deep understanding of in-store conversion rates, giving adidas a clearer picture of how mobile marketing dollars drive sales.

iProspect has worked for Talbots, Motel 6, and Gap, to name a few.

 

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