Media Armor is the first company to unify consumer-level data across any channel (online, in-store, catalog, mobile), effectively translating CRM strategies to smartphone and tablet display advertising. The platform then understands what consumers do post-messaging, across any point-of-sale (online, in-store, catalog, mobile), proving incremental revenue using traditional, quantitative test-and-control.
How does it work? Imagine your name is Sally.
- Sally is unified across all of her devices and channels. For example, Sally's Blackberry, iPad, Lenovo laptop, and in-store purchases now become 'Sally.'
- Sally's consumer-level data defines a messaging strategy based upon who she is and the actions she takes, anywhere. For example, if Sally has never purchased from the marketer before, she will receive acquisition messaging. If Sally visits the marketer's online site, she will receive remarketing. If Sally walks into the marketer's store and purchases, her messaging will be retention.
- Sally is messaged with display advertising on her tablet and smartphone, the only personalized screens.
- Sally's actions are tracked back, post-messaging, across any channel and device. For example, Sally can purchase via catalog, and we will know she was previously messaged. The same holds true for in-store, online, and mobile brand engagement and conversions.
- Media Armor's efforts are proven to drive incremental, cross-channel revenue. Every program is run with a quantitative test-and-control group, and shifts in consumer behavior isolated across all other marketing efforts.
It is the unlock multi-channel merchants are looking for: cross-channel relevance, cross-channel revenue, consumer-level messaging.