At ThinkNear, we help advertisers reach consumers based on where they are, what they are doing, and what is happening around them. We call it "situational targeting," and it allows advertisers to talk to consumers while taking into account their real-world situations.
As an example, with ThinkNear a hotel advertiser can reach consumers in airports whenever there are weather delays, or a clothing line can highlight business attire for a woman in an office building -- and a formal dress when she is at a wedding.
Situational targeting is the mechanism by which we touch consumers with relevant messages based on where they are, what they are doing, and what is happening around them. ThinkNear uses the most precise location targeting capabilities, with 100 meter granularity, and combines it with various real-time data, such as weather, traffic, population density, and local events, in order to engage users with perfectly relevant ads to their exact situation. These ads are presented to consumers on mobile apps and websites that they are already using.
- Precise location: Accurate within 100 meters of any location
- Scale: Billions of monthly impressions
- Performance: Situational targeting increases campaign performance
- Engagement: Consumers prefer relevant messages
- Reporting: Map-based reporting so you can see where your clicks happened
Situational targeting is not just great for advertisers, but more importantly, it ensures that consumers see ads relevant to what they are doing and thinking. This leads to some amazing results, like 4-times industry average CTRs and through-the-roof conversions.