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Scott Monty
- Global Digital & Multimedia Comm. Mgr.
- Ford Motor Company
Scott Monty is a marketing and communications professional focused on the world of social media. His experience spans a number of industries, such as healthcare, pharma, biotech, travel, automotive, tech, and communications, and includes a wide range of clients, from start-ups to Fortune 500 companies.
When you have to come up with the name of leaders in social media, one name that immediately comes to mind is Scott Monty. In many ways, he is the model of the modern corporate social media executive -- hugely talented, a gifted communicator, and exceedingly approachable. He is the consummate pro and a really nice guy."
- Michael E. Rubin
- Former VP, Community of the Blog Council
Monty currently heads up the social media function for Ford Motor Company's corporate communications. At Ford, he is a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more, as social media is being integrated into many facets of Ford business. Monty leads a team of online publishers and new media relations specialists who are listening and creating new content every day.
Prior to joining Ford, Monty served as consigliore for Crayon and spent a number of years with PJA Advertising + Marketing, a boutique B-to-B agency specializing in health sciences and high tech. In addition to his consulting and agency background, Monty is an active blogger and podcaster. He writes about the intersection of advertising, marketing and PR at The Social Media Marketing Blog. Through that blog, he helps marketers and communicators understand what social media means for their organization, which tools are appropriate and relevant, and how to incorporate them into communications programs. He also writes The Baker Street Blog, a literary undertaking. Monty has been featured in numerous news and business publications, on a variety of podcasts, and on national television. Monty is a recognized thought leader in the social media industry and frequently speaks at industry events.
Monty received his master's in medical science from Boston University's School of Medicine concurrently with his MBA from BU's Graduate School of Management. He lives in the greater Detroit area with his wife and two young sons, golfs all too infrequently, and has a hidden talent for voiceover work.
A little-known fact about Monty: He coined the term "tweetup." You can follow him on Twitter at @ScottMonty.
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